No ones talking about this. The Black Friday sale will having "dynamic pricing" with price difference between accounts of a few Dollars.

https://www.pushsquare.com/news/2026/11/ps5-dynamic-pricing-impacts-new-ps-store-black-friday-offers-roughly-usd5-variations-in-prices

I think I just hate Sony now, I finally flipped and I don't wanna give them my money. 

Yeah this shit should be illegal, it's predatory and scummy as fuck.

Isnt it illegal tho?

I don't know why I keep getting negatively surprised by Sony all the time, because their direction has been terrible for a really long time already. I have some understanding for dynamic pricing if e.g. supply is limited, but there's no excuse for dynamic pricing when what you're selling is 100% digital, with unlimited supply.

Of course at the same time, this is just capitalism showing its ugly side. It's actually surprising this hasn't become a thing sooner.

I'll keep buying physical only games (used or when its dirt cheap) for my PS5 and remainder of this gen, but after this gen I'll be looking for a new main console if Sony continues to go down this route.

I don't even understand how this works and why there is such little news on it.

It can't be legal in Europe, this has gotta be a USA thing cause we go hard on Consumer Rights here. I still don't fully understand how it works or why they would do it for such little money as a 5 dollar difference between accounts. 

The media is largely owned by big business and so tend to ignore their shittier tendencies.

Yeah, I should imagine one can't get away with this kind of thing here in Europe. But I don't know, I haven't compared prices with my friends or anything like that. They could be screwing me over right now.

All Supermarkets have dynamic pricing, do they not? Sign up to their rewards and get personalised discounts. UK ones do at least. Reward schemes usually offer valued customers better discounts. And Sony has been doing discounts for PS+ members for a while, no one had an issue there.

There seems regional stuff here Death Stranding 2 is -38% for UK and Germany. -43% USA for me.

Is anyone seeing this extra discount in the example or is it just print screens? Question shouldn't be why they are offering it (because they could just not offer a discount at all), more why those who are getting it are getting it.