I don't know why I keep getting negatively surprised by Sony all the time, because their direction has been terrible for a really long time already. I have some understanding for dynamic pricing if e.g. supply is limited, but there's no excuse for dynamic pricing when what you're selling is 100% digital, with unlimited supply.
Of course at the same time, this is just capitalism showing its ugly side. It's actually surprising this hasn't become a thing sooner.







