Forums - Sales Discussion - Nintendo Switch sales in Europe

The problem for Nintendo in europe is that a lot of people that buy a console here (in my experience) ask only one question when they decide to buy a console and that is: ”Can it play the latest Fifa?”



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Spindel said:
The problem for Nintendo in europe is that a lot of people that buy a console here (in my experience) ask only one question when they decide to buy a console and that is: ”Can it play the latest Fifa?”

Thats not entirely true. 

Football/Soccer is of course the most popular sport in Europe, so a lot of people buy every next fifa title. 

But it is a stereotypical view of European gaming consumer behaviour. Its like telling - US Americans buy consoles with the latest Madden on it. 

Of course Fifa as a game title is selling some consoles as it is the most important sport on the old continet, but i woudnt go so far. EA is realising new Fifa on switch every year since 2018. (i know switch fifas, are bit different, but still its a new fifa with new date on it - 2018, 2019, 2020, 2021).



YanisFromFrance said:
Europeans here ?

Italian here.

All i can say is that right now Nintendo is stronger than ever, the reception of Nintendo is changed so much in the recent years, while Playstation remain easily the biggest brand, it's not just all about Sony anymore.

Wii and expecially DS were very famous but like, the name of Nintendo was horrible in the 3DS/WiiU era.



2020 predictions: NSW 25m, PS5 6m, XSX 4.5m, PS4 9m, XB1 3m

In December 2019 i predicted 21m Switch, but that was before COVID, obvius increased my predictions.

Ryng said:
YanisFromFrance said:
Europeans here ?

Italian here.

All i can say is that right now Nintendo is stronger than ever, the reception of Nintendo is changed so much in the recent years, while Playstation remain easily the biggest brand, it's not just all about Sony anymore.

Wii and expecially DS were very famous but like, the name of Nintendo was horrible in the 3DS/WiiU era.

I think that goes for a lot of regions, as the sales demonstrate. 

Here in Australia, just anecdotally, Nintendo seem to have really gotten their mojo back as a "cool" and "trendy" brand with the Switch, whereas nobody even knew Wii U was a thing and 3DS was seen as only really a thing for small kids.



Bet with Liquidlaser: I say PS5 and Xbox Series X will sell more than 56 million combined by the end of 2023.

Yeah the Switch is a huge succes in Oceania , in France people prefer the Nintendo Switch than the PS4 and in other Western countries Nintendo is as well regarded as PlayStation



I like Nintendo and Sony but more than this I love video games

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YanisFromFrance said:

It is often said that Europe is more oriented towards Sony but it is false, it is necessary to separate Western Europe and Eastern Europe. Nintendo sells very well in Western Europe (Nintendo clearly smashes PlayStation in France, Spain, Germany) while in Eastern Europe the Nintendo Switch is extremely expensive due to imports from the West.

Not maybe? Not beats? But "clearly" and "smashes"?

Gonna have to ask for a source for that, because I find that incredibly hard to believe.

I could see Nintendo winning in France, not "smashing" Playstation, but winning. Don't know much about Spain.

Germany though? Based on VGC's latest figures for Germany PS4 was almost equal to NS, 3DS and Xbox One combined. You really think in the 1.5 years since then Switch has gone from that far behind (1.5m Switches to 7m PS4s) to "clearly smashing" PS4?



Bet Shiken that COD would outsell Battlefield in 2018. http://gamrconnect.vgchartz.com/post.php?id=8749702

Switch is doing fine in Europe overall. The perception that there's a fundamental problem for Nintendo - a perception which has been a thing since 2017 - can always be trailed back to how Switch sales look in comparison to PS4 sales. But three years later the price of Switch still hasn't been cut, so it can't be doing badly in Europe.

The pieces of the puzzle (the limited hardware sales data we get from GfK) demonstrate a clear distinction between the western and eastern halves of Europe which are first and foremost defined as the countries allied with the USA and the countries that used to be satellite states of the Soviet Union during the cold war; the political setup created a huge gulf between economies, so the spending power of the average citizen has been very different between the west and east.

Switch is doing well in western Europe, but not so much in eastern Europe. In the east it's a question of persistence, i.e. language support, continued marketing efforts and creating more official local Nintendo subsidiaries, so when Switch gets cheaper over time, Nintendo will be able to harvest sales. It's quite comparable to mainland Asia where Nintendo had to take many of the same steps; there has been no explosive growth, but rather a slow and steady one in the region.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

Just my 2 cents. I am from Romania, a country that was always pro-PS. They lost some market share in the 7th gen, but completely bounced back this generation, pretty much no other system really comes into the discussion. Nintendo was by far the most popular when the Wii/DS came into existence, and it lasted like 3-4 years. Ever since then gaming became synonymous with the PS brand or PC gaming (as PCs still have a strong presence and always had).

Now the Switch is doing decent numbers, but it's no DS or Wii. Some people who are more on the nerdy/hipster/core gamer side of things play them (myself included), though in stores the Switch segment is usually less than a tenth of what the PS4 segment is. The only chain where they might hold more, is Auchan, which is unsurprisingly a french chain, but even there you might see a 1/5 ratio.



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Spain and France prefer Nintendo, UK and Germany is currently tied between PS4 and Switch (but Switch is gaining momentum) and Italy prefer PS4. I don't know any numbers from eastern Europe (Poland, Czech Republic, Austria, Hungary, Russia etc.).

From PS1 to first half of PS4 Europe clearly preferred Sony's consoles. Even Wii was clearly outsold by PS3 in Europe. It's just changing to a draw between Sony and Nintendo within the last 2 years.