Forums - Nintendo Discussion - Did the Switch finally destroy Nintendo's "Kiddie" image?

It's about the content of the games, which is tacitly what the ESRB rating represents, not the marketing.



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Hynad said:
CaptainExplosion said:

LABO helps reinforce it.

And all most of the titles they produce.

The third party support isn’t all family friendly or geared toward kids, but the same can’tbe said of Nintendo’s first party output.

Huh, never realized that BOTW, XC 2 and Bayo 1 and 2 were kiddy games, nor the upcomming Bayo 3 and Metroid Prime 4.



My (locked) thread about how difficulty should be a decision for the developers, not the gamers.

https://gamrconnect.vgchartz.com/thread.php?id=241866&page=1

What adult or mature content do you think that BOTW has? @Nautilus



Megiddo said:
It's about the content of the games, which is tacitly what the ESRB rating represents, not the marketing.

Yes, but the ESRB rating is irrelevant to the actual marketing and target audience of the game. It's like MPPA ratings, MCU movies are PG-13, yet they're aimed at kids all the time. For Video games, ARMS is E10+, yet was primarily marketed to adults. Pre-Switch Nintendo had a Kiddy image because the overly sterile aesthetics and abysmal marketing of their games featuring 10 year olds bouncing around gave them that label. Post-Switch Nintendo is seen as cool because their games now have a bit more bite (even the Mario and Zelda ones), and are able to present it's family friendliness in a way that's tasteful, and attractive to people of all ages. 



TheMisterManGuy said:
Aeolus451 said:

Because it focuses on being family friendly with its games and marketing. If they didn't want that stigma then they would be doing the opposite. Their web site looks like a kid store. In each rating, Nintendo has twice as many E, E10 and teen rated games each compared to M rated games. Sony has twice as many m rated and teen rated games each in comparison to E and E10 games. You see the difference in focus? The only ones who really care about that stigma is the older ninty fans. It doesn't affect any other gamer fanbase.

That has nothing to do with being kiddy though. Gamers today don't give a shit about ESRB ratings anymore. 8 year olds are playing Fortnite, a Teen rated game. While actual Teens and Young adults are also playing games like Rocket League with no shame involved. Ratings have nothing to do with marketing or perception. Switch has Marketed E rated games to young adults. It's about how you present your content, not what letter you slap on it. 

Ratings are ratings of a game's content. While most people don't care about the literal rating of a game, they do care about the content. Everything about a M rated game is gonna be different from a E rated game and the people who want to play them are gonna be different. Even the marketing is gonna be different.



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Nautilus said:
Hynad said:

And all most of the titles they produce.

The third party support isn’t all family friendly or geared toward kids, but the same can’tbe said of Nintendo’s first party output.

Huh, never realized that BOTW, XC 2 and Bayo 1 and 2 were kiddy games, nor the upcomming Bayo 3 and Metroid Prime 4.

I see you struggle with the word “most”.

And I don’t see how BOTW isn’t family friendly. At the very least, it’s in line with many Disney’s animated movies.

Last edited by Hynad - on 19 August 2018


Aeolus451 said:
TheMisterManGuy said:

That has nothing to do with being kiddy though. Gamers today don't give a shit about ESRB ratings anymore. 8 year olds are playing Fortnite, a Teen rated game. While actual Teens and Young adults are also playing games like Rocket League with no shame involved. Ratings have nothing to do with marketing or perception. Switch has Marketed E rated games to young adults. It's about how you present your content, not what letter you slap on it. 

Ratings are ratings of a game's content. While most people don't care about the literal rating of a game, they do care about the content. Everything about a M rated game is gonna be different from a E rated game and the people who want to play them are gonna be different. Even the marketing is gonna be different.

But it's not like the ratings correspond to what audience you want to target. It's just a recommendation, a warning for parents that some stuff might be too much for certain children. In today's age where a game like Rocket League can be a hit with adults, very few gamers care about ESRB ratings when buying a game for themselves. They play what they find cool and fun. Nintendo's problem in the Wii U days was that they didn't make themselves look cool. More than half their marketing for the Wii U involved 9 year old suzzie and bobby begging their parents to buy them a Wii U with games like an overly sterile and colorful 3D Mario game. That's not what older audiences find fun or attractive. Compare that to the Switch where you have kids, teens, and young adults shown playing games like an epic open world Zelda game, a stylish and flashy Arena fighter, a rebellious ink shooter, and a risk-taking Mario with New Donk City and Cappy possession. Switch era Nintendo is cool because their games and marketing are cool. Nothing aesthetically feels lame or sanitized. Nintendo's re-invented themselves as a company who can take risks, while still maintaining a friendly face. 



Megiddo said:
What adult or mature content do you think that BOTW has? @Nautilus

What adult or mature content it does not have?

For it to be mature, does a game really need to have realistic graphics?For a game to be adult oriented, does it needs to have blood and gore?Thats the whole problem.More and more the industry has been proving that these concepts are wrong on a fundemantal level.Overwatch, Fortnite and many more are proving that a game that utilizes a cartoony artstyle and "goofy" combat with nothing resembling gore or "hardcore" violence can appeal to a grown-up audience, to adults.

BOTW is a big, complex game with alot of freedom that managed to win everyone over, specially adults.Just a quick glance at the numbers will prove that, specially since this was a launch game, and we have data of how old were the people that bought the Switch at launch.A game appeal, kiddy, adult, or "wide", is mostly determined nowadays by how complex or "easy to approach" it is.And lets face it, BOTW with its huge world and myriad ways to play it isnt exactly kid-friendly.

Plus, isnt this topic a bit useless?First of all, most games that Nintendo released on the 9th gen have wide appeal.Can you really say that Splatoon 2 is really all that kid-oriented?Cant you just say that it is "safe" for everyone?Same question for Mario Oddyssey.Even Labo.Its not every kid that will manage to build those cardboxes.Especially the more complex ones.These games are not aimed at kids, rather they are friendly to everyone.You can even say that these games I just mentioned (barring Mario) are mostly aimed at teenagers, not kids, given their marketing and ads.



My (locked) thread about how difficulty should be a decision for the developers, not the gamers.

https://gamrconnect.vgchartz.com/thread.php?id=241866&page=1

Hynad said:
Nautilus said:

Huh, never realized that BOTW, XC 2 and Bayo 1 and 2 were kiddy games, nor the upcomming Bayo 3 and Metroid Prime 4.

I see you struggle with the word “most”.

And I don’t see how BOTW isn’t family friendly. At the very least, it’s in line with many Disney’s animated movies.

Well, didnt know that you could define as most when more than 40% of the games you mentioned dosent fall in the criteria you put them in.

 

And BOTW is family friendly.Or rather, it is for everyone.But you know thats not the word you used.



My (locked) thread about how difficulty should be a decision for the developers, not the gamers.

https://gamrconnect.vgchartz.com/thread.php?id=241866&page=1

Nautilus said:
Hynad said:

I see you struggle with the word “most”.

And I don’t see how BOTW isn’t family friendly. At the very least, it’s in line with many Disney’s animated movies.

Well, didnt know that you could define as most when more than 40% of the games you mentioned dosent fall in the criteria you put them in.

 

And BOTW is family friendly.Or rather, it is for everyone.But you know thats not the word you used.

I used “family friendly” and didn't mention any games. 

Also, Bayo 1-2 are not first party games. 

What are you reading?

 

You come across as overly defensive. -__-