Forums - Nintendo Discussion - Did the Switch finally destroy Nintendo's "Kiddie" image?

When there's blood in Zelda as I'm slashing things with a sword, then I'd say they're over that image. As it is the top selling game on the system which doesn't kiddify combat visuals is either #10 or #11 as I'm not sure if Xenoblade 2 has blood but I do know Skyrim does.



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DialgaMarine said:
I don’t think so. If Wii U’s first Year third party lineup couldn’t do that, then Switch still has a long way to go imo. I think that stigma is more related to their in house work. Nintendo doesn’t make mature games, they make games that are fun for everyone, but are typically aimed at younger audiences. Every Nintendo console has had their share of mature games, even Wii, but Nintendo themselves don’t aim for that demographic, outside of Bayonnetta. And on a sales note. mature games aren’t selling well on Switch, especially compared to how well Nintendo’s own titles do, and how much better these titles sell on other systems when they’re multi platform.

Wii U actually supported the argument. It got a whole bunch of T & M rated 3rd party games in the first year and they all sold so bad that they stopped being released. After 2013, Wii U 3rd party retail support pretty much consisted of kid/family games.

Wii U stopped getting these type of games after about a year while Switch is ~1.5 years and is still getting games like Diablo, Warframe, Doom, Ark, Pillars of Eternity, Monster Hunter, Dark Souls, Valkyria Chronicles, Disgaea



When the herd loses its way, the shepard must kill the bull that leads them astray.

Until they stop making family friendly Mario and Kirby games Nintendo will always be called kiddy.



They are a lot like Disney in some aspects. Think about how "mature Disney stuff" sounds to you now. Nintendo won't ever shake the deliberate family-friendly appeal IMO. To claim it is something that needs to be shaken, though, puts one in the mindset that games and gaming companies should be something else to be "better", no?

So kinda counterproductive to draw attention or make an issue of it really.



 

 

 

 

 

haxxiy said:
They are a lot like Disney in some aspects. Think about how "mature Disney stuff" sounds to you now. Nintendo won't ever shake the deliberate family-friendly appeal IMO. To claim it is something that needs to be shaken, though, puts one in the mindset that games and gaming companies should be something else to be "better", no?

So kinda counterproductive to draw attention or make an issue of it really.

Not saying Nintendo isn't still family friendly. It's just that they're less insistent on being family only. Wii U era felt like they were trying to be as overly safe and sterile as possible. Switch era Nintendo is still friendly for kids, but they're not afraid to get a little dirty either. 



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TheMisterManGuy said:
haxxiy said:
They are a lot like Disney in some aspects. Think about how "mature Disney stuff" sounds to you now. Nintendo won't ever shake the deliberate family-friendly appeal IMO. To claim it is something that needs to be shaken, though, puts one in the mindset that games and gaming companies should be something else to be "better", no?

So kinda counterproductive to draw attention or make an issue of it really.

Not saying Nintendo isn't still family friendly. It's just that they're less insistent on being family only. Wii U era felt like they were trying to be as overly safe and sterile as possible. Switch era Nintendo is still friendly for kids, but they're not afraid to get a little dirty either. 

I wouldn't say that. Since N64 era Nintendo has tried to shed some of the 'Kiddy ' moniker they earned with varying degrees of success. The Wii U they published Bayonetta 1 and 2, even paid to have a model cosplay her in Playboy, they also tried supporting other titles like Devil's Third. It is just their opening market push was trash.



TheMisterManGuy said:
Aeolus451 said:
It still has that stigma because Nintendo reinforces it.

How so?

Because it focuses on being family friendly with its games and marketing. If they didn't want that stigma then they would be doing the opposite. Their web site looks like a kid store. In each rating, Nintendo has twice as many E, E10 and teen rated games each compared to M rated games. Sony has twice as many m rated and teen rated games each in comparison to E and E10 games. You see the difference in focus? The only ones who really care about that stigma is the older ninty fans. It doesn't affect any other gamer fanbase.



Nintendo is no longer kiddie because “creative” (and retro) is back in mainstream style.



A lot of people seem to be mistaking kiddie and childish with family friendly.

Do people not remember the abysmal WiiU ads? Those are long gone replaced with ads that focus more on the product and its appeal rather than 'family time'.



Aeolus451 said:
TheMisterManGuy said:

How so?

Because it focuses on being family friendly with its games and marketing. If they didn't want that stigma then they would be doing the opposite. Their web site looks like a kid store. In each rating, Nintendo has twice as many E, E10 and teen rated games each compared to M rated games. Sony has twice as many m rated and teen rated games each in comparison to E and E10 games. You see the difference in focus? The only ones who really care about that stigma is the older ninty fans. It doesn't affect any other gamer fanbase.

That has nothing to do with being kiddy though. Gamers today don't give a shit about ESRB ratings anymore. 8 year olds are playing Fortnite, a Teen rated game. While actual Teens and Young adults are also playing games like Rocket League with no shame involved. Ratings have nothing to do with marketing or perception. Switch has Marketed E rated games to young adults. It's about how you present your content, not what letter you slap on it.