TheMisterManGuy on 19 August 2018
| Megiddo said: It's about the content of the games, which is tacitly what the ESRB rating represents, not the marketing. |
Yes, but the ESRB rating is irrelevant to the actual marketing and target audience of the game. It's like MPPA ratings, MCU movies are PG-13, yet they're aimed at kids all the time. For Video games, ARMS is E10+, yet was primarily marketed to adults. Pre-Switch Nintendo had a Kiddy image because the overly sterile aesthetics and abysmal marketing of their games featuring 10 year olds bouncing around gave them that label. Post-Switch Nintendo is seen as cool because their games now have a bit more bite (even the Mario and Zelda ones), and are able to present it's family friendliness in a way that's tasteful, and attractive to people of all ages.
