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Aeolus451 said:

Kids can't buy certain rated games, correct? Why are you saying it's just a recommendation then? It's against store policies. It's a rating of the content in a game. Again, adults won't buy a M rated game because of the rating but because of the kind of content they tend to have. It's the same reason why adults watch higher rated content versus kids' shows. Nintendo is doing what they've always done with their games.

M rated games are a special case as they're usually the more controversial of the ratings. Of course, there is content that kids shouldn't be seeing until old enough. My point is that Adults, or older gamers in general aren't not going to buy a game just because of what letter is on the box.