By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Microsoft Discussion - Rumor: MS has marketing on Cyberpunk 2077, Battlefield V, Borderlands 3, Splinter Cell, and more

AlfredoTurkey on 04 April 2018

Marketing rights... lol

If the game is on other consoles, that's all that matters.



Around the Network
lansingone on 04 April 2018
jason1637 said: 
PieToast said: 

I wonder if this is a new marketing push by Microsoft to see how much they would get back from having multiple exclusive marketing deals of big releases at once, or if they already knkw this would work.

 

i honestly don't know if exclusive marketing deals actually work. It seems the sales scale tip one way or the other depending on the game regardless of who has the marketing rights 

When you look at games that has MS marketing compared to games that dont games with MS marketing tend to help XBO out when it comes ot the games split.

For example using VGC for 8th gen only

Rainbow Six Siege with MS marketing the XBO version has 38.7% of the salles.

The Division with MS marketing the XBO version has a 40.2% of the sales.

Ghosts Recon wildlands without MS marketing the XBO has 33.3% of the sales.

Battlefeild 1 with MS marketing the XBO has 41.4% of the sales

Battlefeild Hardline without MS marketing the XBO has 36% of the sales.

AC Unity with MS marketing the XBO version had 46% of the sales.

AC Origins with MS marketing the XBO version has 35% of the sales.

AC Syndicate without MS marketing the XBO version has 28% of the sales.

CoD AW with MS marketing the XBO version has 40.9% of the sales.

CoD BO3 without MS marketing the XBO version has 32.4% of the sales

FIFA 17 with MS marketing the XBO version had 25.3% of the sales

FIFA 18 without MS marketing the XBO version had 20.7% of the sales.

I was curious, so I did some statistical analysis on those numbers. the difference between averages of with or without exclusive marketing comes out to 38.2 with and 30.08 without. Running a 2 tailed t-test I found a p-value of 0.052, which is not high enough to determine that there is a statistically significant difference between having or not having exclusive marketing rights.



MasterThief on 04 April 2018
AlfredoTurkey said:
Marketing rights... lol

If the game is on other consoles, that's all that matters.

everyone does it. Sony does it too

 

I don't like it because the gamer gets nothing out of it.



AlfredoTurkey on 04 April 2018
MasterThief said:
AlfredoTurkey said:
Marketing rights... lol

If the game is on other consoles, that's all that matters.

everyone does it. Sony does it too

 

I don't like it because the gamer gets nothing out of it.

Oh I'm not saying it's stupid only because MS is doing it. It's just stupid period. If you can't get exclusive rights, don't bother. Save the money and develop your own games instead. 



jason1637 on 04 April 2018

According to ZhugEX "This is list is pretty much accurate. But not 100%. As far as I’m aware."



Around the Network
Mr_No on 04 April 2018

So this means all of these games will be announced on MS E3 conference this year?



LudicrousSpeed on 04 April 2018
Errorist76 said:
Make sure sense MS would put their money on that since they have nothing else to show.

Nothing else to show where?

And since Sony also gets loads of these marketing deals, do they also have "nothing else to show"?

Console warz and logic rarely mix.



LudicrousSpeed on 04 April 2018
Carl2291 said:
Words can't describe how ready I am for Borderlands 3.

Been ready for years. Hope it's better than Borderlands 2.



Angelv577 on 04 April 2018

At least splinter cell isn't exclusive to xbox. I am good with that.



Megiddo on 04 April 2018
Errorist76 said:

Make sure sense MS would put their money on that since they have nothing else to show.

 

❌ Moderated ~ CGI

I'm not sure why this was banned/moderated? Is there any reasonable expectation that Microsoft will have a bunch to show at E3 other than multi-plats?