jason1637 said:
When you look at games that has MS marketing compared to games that dont games with MS marketing tend to help XBO out when it comes ot the games split. For example using VGC for 8th gen only Rainbow Six Siege with MS marketing the XBO version has 38.7% of the salles. The Division with MS marketing the XBO version has a 40.2% of the sales. Ghosts Recon wildlands without MS marketing the XBO has 33.3% of the sales. Battlefeild 1 with MS marketing the XBO has 41.4% of the sales Battlefeild Hardline without MS marketing the XBO has 36% of the sales. AC Unity with MS marketing the XBO version had 46% of the sales. AC Origins with MS marketing the XBO version has 35% of the sales. AC Syndicate without MS marketing the XBO version has 28% of the sales. CoD AW with MS marketing the XBO version has 40.9% of the sales. CoD BO3 without MS marketing the XBO version has 32.4% of the sales FIFA 17 with MS marketing the XBO version had 25.3% of the sales FIFA 18 without MS marketing the XBO version had 20.7% of the sales. |
I was curious, so I did some statistical analysis on those numbers. the difference between averages of with or without exclusive marketing comes out to 38.2 with and 30.08 without. Running a 2 tailed t-test I found a p-value of 0.052, which is not high enough to determine that there is a statistically significant difference between having or not having exclusive marketing rights.