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Forums - Nintendo Discussion - Do you ACTUALLY believe that Nintendo is creating artifical Switch shortages?

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When I was a manager at GS in 2007 Nintendo would purposely send us 2-4 units at a time and a space of about 2-4 weeks in between shipments. No way in hell was it that hard to manufacture a overclocked Gamecube 360's were selling like crazy and we still had a bunch stacked in the back room and that was a state of the art machine. So yes Nintendo does it. It's good business. Create a high demand with low supply. It's a tried and true tactic. Switch is popular yes but Nintendo wants the hype to ride for not just popular but creating even more demand for a double edge sword.



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There's shortages of the Switch because demand is so high and Nintendo in their wildest dreams never anticipated it selling as well as it has been since launch.



On 2/24/13, MB1025 said:
You know I was always wondering why no one ever used the dollar sign for $ony, but then I realized they have no money so it would be pointless.

i think what really happened is that scalpers have taken over the supply. a lot of people who really wanted to buy the Switch got it during the first month, but i think after that the scalpers just came in take everything after that. im sure theyre putting out as many as they can, but something more seems to be at play here besides artificial demand.



It is possible that they purposely fell short of demand at launch. That creates lots of buzz. It is also possible that they're still affected by that intended shortage at launch. At this point though, they are certainly trying to get as many units as possible into retail channels. There is no hype to build right now, just sales to lose.

There is a reasonable chance that they will purposely be short at the beginning of the holiday season. I think it would be smart to sell out early on Black Friday weekend in the US. That gets you lots of mentions in the news. But, you need to stock all retailers back up by the next weekend, so that you don't lose many sales to XB or PS. Maybe keep it tight for one more week, but have enough supply that parents figure they'll be able to find one before xmas. Then, make sure there is plenty of supply for the last 3 weekends before xmas, so everyone that wants one can get it.



No, so don't believe it. I highly suspect they're limiting supply for Amiibos, though.



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Cloudman said:
pokoko said:

Well, to be fair, Nintendo does have a long history of manipulating the market.  They did a LOT of dodgey stuff in the 1980s that left a sour taste in the mouths of consumers and got them in hot water with various governments.  They've undersupplied retailers all the way back to the NES, both with consoles and with games.  At this point, it's pretty much expected.

Personally, I think it means that Nintendo cares more about their bottom line than anything else.  They'd rather a supply deficit than to have an over-supply on the books for the year.  

I heard a reason some games had shortages back in the NES era was due to a shortage of chips at the time. I figure things were different then when it came to gaming as well.

Which is true.  However, it's happened so often with Nintendo--from consoles, to cartridges, to Amiibo, to mini consoles--that the perception has grown.  And I'm not entirely convinced that Nintendo could not have done more in some cases to either prepare for or meet unexpected demand.



pokoko said:

Which is true.  However, it's happened so often with Nintendo--from consoles, to cartridges, to Amiibo, to mini consoles--that the perception has grown.  And I'm not entirely convinced that Nintendo could not have done more in some cases to either prepare for or meet unexpected demand.

It's also completely possible that Nintendo's incompetence leads them to underestimate sales of their desirable items. Incompetence happens often.

Or, they get scared because of their massive failures and don't want a repeat, much like you said about them caring about their bottom line.



SegataSanshiro said:

So yes Nintendo does it. It's good business. 

No it isn't. Every buyer that has to resort to a scalper or loses interest cos they couldn't find one is a lost sale for Nintendo.



Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

pokoko said:
Cloudman said:

I heard a reason some games had shortages back in the NES era was due to a shortage of chips at the time. I figure things were different then when it came to gaming as well.

Which is true.  However, it's happened so often with Nintendo--from consoles, to cartridges, to Amiibo, to mini consoles--that the perception has grown.  And I'm not entirely convinced that Nintendo could not have done more in some cases to either prepare for or meet unexpected demand.

It has happened fairly recently, though I don't think it's deliberate. I didn't think the NES mini would do what well either, until I started hearing even kids wanted the system. I figured only old school diehard fans would want it. I think it's a case of sales exceeding Nintendo's low expectations.



 

              

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curl-6 said:
SegataSanshiro said:

So yes Nintendo does it. It's good business. 

No it isn't. Every buyer that has to resort to a scalper or loses interest cos they couldn't find one is a lost sale for Nintendo.

They got thier money for that system.