Which exclusive marketing clearly prevents.

Well thats competition for you.

Maybe Sony should invest money in their first party line-up instead.

Which can impact on future willingness of Sony to make those deals and if MS is the only one bidding they will probably pay less or seeing that they can get away with "clever" ways to advertise without authorization they may not even do it, and the publisher that stayed out of it may lose that money.

And about EA Access that is another bullocks part on Sony marketing team. this isn't the first game that they get exclusive marketing, but releases several days before on X1 because of EA Access....

I woul much preffer these money invested in new games.

I told you why it was worse in my original quote to someone else, why do I need to further add that the advent of other various forms of advertisements exist more so now than they did a generation ago?, you of all people are not casual by a long stretch so I would imagine you know of such advertisement tactics being more commonplace this gen than the last, marketing this gen is by no means the same as last, nearly a decade ago all 3 were using different marketing and advertising means than what is being used now, otherwise general marketing advances wouldn't have been made and stayed completely the same, except change always occurs in everything in life, the same happens with marketing and how to advertise. Loopholes and finding ways around them isn't anything new but last gen I don't recall the exact same situation happening with a metro or any other newspaper of that kind, especially from MS, I also don't recall up close and personal marketing stunts in public the way they are now than they were 10 years ago.

I shouldn't need to fish and waste my time to link advertisement types or all ads based on each platform so you can turn around and go "it's the same, I was right", you should know marketing changes, everything changes in life, to expect the exact same results every time let alone a decade later if not 50 years is absurd, marketing and advertisements from 50 years ago for a prime example are completely different compared to today and it doesn't take a casual with no marketing knowledge to notice a difference in change.

Also you asked me for my opinion on Ride of the Tomb Raider, you didn't specify what you wanted answered and I gave you my opinion, no need to get completely flustered and get enraged about asking for an opinion without specifying posts.

I'll end it here though because I can tell this is going to go in a circle because one of us isn't going to accept that marketing and advertisements can and will change.

The full page advert on its own clearly doesn't make any sense without being placed alongside the other pages review of a game which there is a deal in place to not allow be advertised on the X1, there is no real way you could attempt to claim that the full page advert was not related the Star Wars review since it doesn't make sense on its own, perhaps if they at least had the names of a couple of games in the top of the full page one... but no as it stands that is a bad move imo.
People say there is no such thing as bad publicity, but doing things with public make you look desperate for attention when as a few people pointed out, their own exclusive deal was sent out to die alongside Fallout 4 is probably not the best use of the Xbox marketing teams time and energy.

Yes Microsoft!!!! Let that shove it into EA's faces!!!!

Seriously MS needs to be "desperate" if they want to keep up with the PS4 and sell at least 60-70% of what its going to have.

Like MS is doing with RTR or Fallout?

rofl perspective here, were talking about 1 advert in a free rag here. Compared to every tv, radio and cinema ad surrounding the release of probaby the biggest film of the decade . What microsoft has done here is a cute stunt, but thats all it is.