This, I find exclusive marketing to be highly dubious and deliberately misleading in general, this gen is especially worse for marketing rights because you have plenty of comments as an example on Youtube that constantly ask "is this on X platform too?". Because of that type of deceptive marketing, people don't always know that said games are available on other platforms, even at the same time and that affects the casual crowd as well as some who try to stay informed, for myself I always look up a game I'm interested is to know if it's on PC or when it would than relying on bought advertising to tell me what platform it's on.

That said I'm finding the reactions in this thread to play out like they always typically will, MS are once again up to their sneaky and highly devilish ways on trying to one up Sony but good guy Sony is the saint, the second coming that has and can do no wrong because they have never sinned or earned redemption decades ago. The same scenario is going to play out hundreds of times this entire gen and maybe even the next, nothing is going to change the canvas people have painted on.

you guys are reading way to much into this, read it in the proper context...

ms is just doing everyone the public service of letting you know there is nothing on xbox one.   cut them some slack guys, not everything they do is sneaky and underhanded.  they are doing this for the gamers.

I would've paid more attention if the PS4 wasn't steamrolling the competition. Phil is desperate, let him have it. If I were him I'd utilize that space to advertize Tomb Raider, it needs it.

edit:

One of the business models employed by third party publishers is selling exclusive advertising rights to console manufacturers. If circumventing such deals goes unpunished, why would anyone pay for them in the future?

You can easily call this a smart thing to do by MS, but you could just easily guess why EA may be unhappy about it. Goes without saying, SONY must be extremely unhappy about this, giving the fact they paid loads of cash to get to advertize the game as a PS4 game and intentionally omit the X1 from the equation.

and before anyone brings up the Destiny fragrance as an example of why this is ok, let's not forget that MS had to pull the joke and replace it with something else only hours after it was made public.