Microsoft UK Advertise Battlefront in Metro using loophole

[Xenostar]

DonFerrari said:

Bryank75 said:

From the perspective of someone who has no investment. Of course it would be funny, now imagine you spent money on that deal.....

Imagine you bought the deal that they had the previous 2 years and you respected that and didn't interfere in any way, but then when it was your turn they turned around and shit all over your deal.... 

Not really a nice mentality, is it?

Which can impact on future willingness of Sony to make those deals and if MS is the only one bidding they will probably pay less or seeing that they can get away with "clever" ways to advertise without authorization they may not even do it, and the publisher that stayed out of it may lose that money.

And about EA Access that is another bullocks part on Sony marketing team. this isn't the first game that they get exclusive marketing, but releases several days before on X1 because of EA Access....

I woul much preffer these money invested in new games.

rofl perspective here, were talking about 1 advert in a free rag here. Compared to every tv, radio and cinema ad surrounding the release of probaby the biggest film of the decade . What microsoft has done here is a cute stunt, but thats all it is.