By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Gaming Discussion - Microsoft UK Advertise Battlefront in Metro using loophole

arcaneguyver on 20 November 2015

Desperate times indeed.



Around the Network
DonFerrari on 20 November 2015
Chazore said:
DonFerrari said:
 


I didn't said it was the same... I asked you why it's worse, you provided nothing.
And very nice to completely lose the point on the RTR question considering the context.

I told you why it was worse in my original quote to someone else, why do I need to further add that the advent of other various forms of advertisements exist more so now than they did a generation ago?, you of all people are not casual by a long stretch so I would imagine you know of such advertisement tactics being more commonplace this gen than the last, marketing this gen is by no means the same as last, nearly a decade ago all 3 were using different marketing and advertising means than what is being used now, otherwise general marketing advances wouldn't have been made and stayed completely the same, except change always occurs in everything in life, the same happens with marketing and how to advertise. Loopholes and finding ways around them isn't anything new but last gen I don't recall the exact same situation happening with a metro or any other newspaper of that kind, especially from MS, I also don't recall up close and personal marketing stunts in public the way they are now than they were 10 years ago.

I shouldn't need to fish and waste my time to link advertisement types or all ads based on each platform so you can turn around and go "it's the same, I was right", you should know marketing changes, everything changes in life, to expect the exact same results every time let alone a decade later if not 50 years is absurd, marketing and advertisements from 50 years ago for a prime example are completely different compared to today and it doesn't take a casual with no marketing knowledge to notice a difference in change.


Also you asked me for my opinion on Ride of the Tomb Raider, you didn't specify what you wanted answered and I gave you my opinion, no need to get completely flustered and get enraged about asking for an opinion without specifying posts.

I'll end it here though because I can tell this is going to go in a circle because one of us isn't going to accept that marketing and advertisements can and will change.


The thing is, the only company using loopholes is MS, have you see Sony trying to circumvent RTR or Fallout 4 ads? Or the CoD and BF before that... I agree that in 10 years things change... but the 8th gen started 2 years ago not 10... and even this gen only one company is trying silly tricks to market its product. They even listed sometimes 1st party games from Sony as exclusives to Xbox consoles in their blog or site.

MS wasn't doing any trickery to breach exclusive ads last gen, because last gen they had the exclusive ads, contest, timed and whatsoever. Is that the hard part to see why this specific thing changed?

I asked your opinion about RTR on a topic about exclusive deals. I wasn't going of topic for your answer to be completely out. And you still haven't answered what you think about the timed deal or the exclusive advertising for all the games MS is still doing or done in the recent past. Why is that?

You are ending the discussion because you have answering completely unrelated to the question.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

DonFerrari on 20 November 2015
Xenostar said:
DonFerrari said:

Which can impact on future willingness of Sony to make those deals and if MS is the only one bidding they will probably pay less or seeing that they can get away with "clever" ways to advertise without authorization they may not even do it, and the publisher that stayed out of it may lose that money.

And about EA Access that is another bullocks part on Sony marketing team. this isn't the first game that they get exclusive marketing, but releases several days before on X1 because of EA Access....

I woul much preffer these money invested in new games.


rofl perspective here, were talking about 1 advert in a free rag here. Compared to every tv, radio and cinema ad surrounding the release of probaby the biggest film of the decade . What microsoft has done here is a cute stunt, but thats all it is. 

What about the Destiny fragance and Star Wars "unity against the bad guy"? I laugh at the ads and the futility, but they are still tryong to circumvent contracts that they know the working off.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

Angelus on 20 November 2015

How you know you're a fanboy: When you actually care about who's advertising multiplats



hiccupthehuman on 20 November 2015

I tTheyre some of their marketing teams are pretty smart at ways to get awareness. If they dont technically breach the contract and still find ways to advertise games, then more power to them. Pretty ingenuous.



Around the Network
arcaneguyver on 20 November 2015

As sad (and I guess frustrating for some?) as this is, impact will be minimal outside internet discussions like these, and Sony & EA will not care (much). Now, if MS made a TV commercial that specifically ran only after Sony Battlefront ads that went like "...and once you're not blasting your enemies in THAT sci-fi epic, you can raid tombs in Tomb Raider, race at face melting speeds in Forza, or...heck, dive into another action sci-fi with Halo! All only on Xbox One!" Well, corporate feeling might actually get hurt.



BMaker11 on 20 November 2015

MS made all that noise last year with Tomb Raider, and now instead of advertising a game that's exclusive to them (for the time being), they pull another butthurt move because the shoe is on the other foot this gen.

Great business strategy. 



lionpetercarmoo on 20 November 2015

Microsoft needs to fucking stick to PC's



NatureOfLogic on 20 November 2015

Desperate MS, what's new? Meanwhile TR flops in the background. Pathetic really



DakonBlackblade on 20 November 2015

Everyone claiming exclusive marketing is bad and whatnot, you do realise that without this deals Sony and Ms would put way less money into advertising anythign right ? The cost would fall on the devs and that would elevate production costs wich would just be bad as a whole, exclusive marketing deals allow devs to spend mor eon theyre games cause Sony or MS are gona take care of the publicity, theyre awesome deals and Im realy happy they exist.

Now Im not 100% sure about how they work legaly but MS very deliberatly put that add on that page with that exact wording, depending on how these contracts go this could very well be indeed illegal, altough I dont think Sony cares much about 1 newspaper on London.

NatureOfLogic said:
Desperate MS, what's new? Meanwhile TR flops in the background. Pathetic really

Thats Crystal Dinamics and Squares fault, they released on the worst time of the year with MS focused on marketting Halo and Fallout and with playstation not releasing Uncharted wich would make ppl remember TR was MS's Uncharted, also they let out that you could pre-order TR for PS4 even befor elaunching for XOne wich both affected sales of the game and likely made MS angry and less prone to properly advertise the game since they were already advertising Halo anyway. TR only purpose was to add to a list so MS could say they had "the best line up in Xbox history". They should have delayed this game to January or February a time slot that dont have many games and MS would actualy pay atention to the game and market it. This TR deal has gota be the worst in videogaming story, MS had almost no return from it, CD and Square lost millions of sales and the fanbase got both the shaft and very angry wich only served to harm the brand.