Microsoft UK Advertise Battlefront in Metro using loophole

[DonFerrari]

Xenostar said:

DonFerrari said:

Which can impact on future willingness of Sony to make those deals and if MS is the only one bidding they will probably pay less or seeing that they can get away with "clever" ways to advertise without authorization they may not even do it, and the publisher that stayed out of it may lose that money.

And about EA Access that is another bullocks part on Sony marketing team. this isn't the first game that they get exclusive marketing, but releases several days before on X1 because of EA Access....

I woul much preffer these money invested in new games.

rofl perspective here, were talking about 1 advert in a free rag here. Compared to every tv, radio and cinema ad surrounding the release of probaby the biggest film of the decade . What microsoft has done here is a cute stunt, but thats all it is. 

What about the Destiny fragance and Star Wars "unity against the bad guy"? I laugh at the ads and the futility, but they are still tryong to circumvent contracts that they know the working off.