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As sad (and I guess frustrating for some?) as this is, impact will be minimal outside internet discussions like these, and Sony & EA will not care (much). Now, if MS made a TV commercial that specifically ran only after Sony Battlefront ads that went like "...and once you're not blasting your enemies in THAT sci-fi epic, you can raid tombs in Tomb Raider, race at face melting speeds in Forza, or...heck, dive into another action sci-fi with Halo! All only on Xbox One!" Well, corporate feeling might actually get hurt.