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The full page advert on its own clearly doesn't make any sense without being placed alongside the other pages review of a game which there is a deal in place to not allow be advertised on the X1, there is no real way you could attempt to claim that the full page advert was not related the Star Wars review since it doesn't make sense on its own, perhaps if they at least had the names of a couple of games in the top of the full page one... but no as it stands that is a bad move imo.
People say there is no such thing as bad publicity, but doing things with public make you look desperate for attention when as a few people pointed out, their own exclusive deal was sent out to die alongside Fallout 4 is probably not the best use of the Xbox marketing teams time and energy.



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