Splatoon TV campaign in Japan was gigantic, hence the good sales.

But because of that, the game is far from profitable atm : the TV ads cost nearly 1b yens while they sold for 300m so far (see link). So unless it has very good legs it will fail.

http://blog.esuteru.com/archives/8202894.html

Besides, it's not like it moved a lot of systems either.

Splatoon TV campaign in Japan was gigantic, hence the good sales.

But because of that, the game is far from profitable atm : the TV ads cost nearly 1b yens while they sold for 300m so far (see link). So unless it has very good legs it will fail.

http://blog.esuteru.com/archives/8202894.html

Besides, it's not like it moved a lot of systems either.

What constitutes as moving a lot of systems for home consoles anymore? It moved over 10k week 1, which isn't bad for a new unproven IP. And looking at sites like Amazon as well as other Japanese retailers, it's still selling out so it looks like it will have a good second week and it can pick up even more throughout the summer as in-game events and updates are added.

If you're trying to deny that this game destroyed people's expectations, then you're failing.

Are you surprised?

I'm seeing that the site is using 3000 yen as the cost of the software,  but that is actually incorrect, since the software costed 6156 yen, double than what the site is using, that would also double what Nintendo gains meaning instead of 2000 yen per copy, they would get 4000 yen per copies, meaning that it wasn't 300m yen that has been gain back but 576m yen, and that is without taking into account digital sales, which are the moment are known to be 43k+ in this case Nintendo gains the majority if not all of the money of the sell,  so taking that and multiplying it by the minimum of digital sales we know off that would be another 258m yen, which puts the grand total of software sales FW revenue at 834m yen.  

So the expenses of the TV ad campaign are majorly covered with that alone, but that is without adding amiibo, at the moment we know of 106k Triple packs were sold, asuming they were sold at the equivalent of 35 dollars in yen, that would mean a gain of that is another 466m yen, in other words Splatoon recovered what was used for its ad campaign on its FW, and when adding all this up it ends up at 1.300 biliion yen, meaning that 300m yen are already going into paying for Splatoon's development, and that is without taking into account, the sales of the individual Inkling Girl, Inkling Boy, and Inkling Squid, and sales from everywhere else in the world.  With all of that Splatoon should had not only get back all it used in all of its ad campaigns, but should had also fully covered development costs or atleast majorly, so it is highly possible Splatoon is profitable since day 1

Splatoon TV campaign in Japan was gigantic, hence the good sales.

But because of that, the game is far from profitable atm : the TV ads cost nearly 1b yens while they sold for 300m so far (see link). So unless it has very good legs it will fail.

http://blog.esuteru.com/archives/8202894.html

Besides, it's not like it moved a lot of systems either.

OH no. We need to mock them all. A lot of people called Splatoon TW101 bomba level. We need to cook some crow now

I'm seeing that the site is using 3000 yen as the cost of the software,  but that is actually incorrect, since the software costed 6156 yen, double than what the site is using, that would also double what Nintendo gains meaning instead of 2000 yen per copy, they would get 4000 yen per copies, meaning that it wasn't 300m yen that has been gain back but 576m yen, and that is without taking into account digital sales, which are the moment are known to be 43k+ in this case Nintendo gains the majority if not all of the money of the sell,  so taking that and multiplying it by the minimum of digital sales we know off that would be another 258m yen, which puts the grand total of software sales FW revenue at 834m yen.  

So the expenses of the TV ad campaign are majorly covered with that alone, but that is without adding amiibo, at the moment we know of 106k Triple packs were sold, asuming they were sold at the equivalent of 35 dollars in yen, that would mean a gain of that is another 466m yen, in other words Splatoon recovered what was used for its ad campaign on its FW, and when adding all this up it ends up at 1.300 biliion yen, meaning that 300m yen are already going into paying for Splatoon's development, and that is without taking into account, the sales of the individual Inkling Girl, Inkling Boy, and Inkling Squid, and sales from everywhere else in the world.  With all of that Splatoon should had not only get back all it used in all of its ad campaigns, but should had also fully covered development costs or atleast majorly, so it is highly possible Splatoon is profitable since day 1