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MDMAlliance on 07 June 2015
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ryuzaki57 said:

Splatoon TV campaign in Japan was gigantic, hence the good sales.

But because of that, the game is far from profitable atm : the TV ads cost nearly 1b yens while they sold for 300m so far (see link). So unless it has very good legs it will fail.

http://blog.esuteru.com/archives/8202894.html

Besides, it's not like it moved a lot of systems either.


Even though I know that no matter what I say, you will still insist on your own idea that Nintendo always fails, you're not taking into account Amiibo sales.  I can predict your response to be that you were only counting TV ad cost and not development costs, but I'm sure you already know that Splatoon is not only released in Japan, and your downplay on saying it didn't move a lot of systems is weak.  It definitely moved systems, enough for it to count towards revenue from Splatoon.