It is shipped + digital

Nintendo knows digital, and knows how much they shipped, they don't know how much wall mart and the other retail places sold.

I think Nintendo lost money because they have 5000 employess whose wags they have to pay every month. even if they are making a profit on all hardware + software sales, that profit dooesn't match yet fixed expenses.

Clearly, you did not read the OP.

"The operating loss was 9.4 billion yen because total selling, general and administrative expenses including fixed expenses exceeded gross profit." Source

Selling expenses are those expenses incurred in attempting to create sales for the company. Examples include marketing expenses and compensation for sales staff. General and administrative expenses, meanwhile, represent most overhead costs of operating a company's business, which includes advertising among other things. If you want a full breakdown of what Nintendo are spending on, look up the definition of the various types of expenses listed in the quote.

To me, this says that the operating loss is at least partially attributable to the amount of money they are spending on marketing - something they are probably having to throw more money at now than if they'd spent it 18 months ago. The cost of things like E3 and the various related marketing pushes they're doing would also have made an impact on this.

They are spending money on marketing now to reap the benefits of the sales in the future.

For the third time, I get the difference between sell-through and shipped. I don't need a lecture or have their definitions explained to me.

And, as previously stated, we cannot blindly assume something to be shipped "because it always is".

Having said that, I appreciate your logic that Takeda confirmed MK8 's figures were approximately 2 million sold-through to customers by June 27th, and that 2.82 million by 30th June would indicate that the latter figure indicates shipped, going by the sheer difference. In the absence of definitive proof, your logic is sufficient for me to accept that in this case, we are talking about shipped.

Good news!!! Way to go!!

5 million? I honestly don't see MK8 selling less than 7/8 million! It's going to be the best selling WiiU game in the longrun after all..

Yes and thats the sad part :p they really need to expand their audience if they are to survive

Well, they did with the wii, but the wrong way. By targeting non gamers, they made a lot of money, but non-gamers' wii started to take dust after 2-3 years.

So they are not interested in future nintendo products.

A good example of expanding audience would be Sony. Their main first party offering were popular with kids on ps1, 12-15 yo with ps2, and 18-25yo with ps3.

That way they kept their first audience as they grew up, but also attracted everyone around them. The genesis did the same by targeting teenagers, because they knew the NES kids had grown up.

Yes ineed. I think had the Wii been another HD console and gotten all the 3rd party support, there would only be 2 consoles right now, and Nintendo would be one of them. Targeting the blue ocean was geniusly dnoe by Nintendo, but they should have gotten the hardcore market onboard as well, either by making "hardcore" games themselves or gotten 3rd party support.

It kinda feels like Nintendo is stuck with the same market they've had for a very long time, but what they need is new blood that actually sticks around, and that calls for Nintendo to evolve in some way or another.

Also I think the bundle wouldn't be bringing in that much profit. Also Mario Kart 8 had to be expensive to make and all the free games being given away. Dang when you look at it they're improving but it's gonna take a while for sales to resurface