RolStoppable said:
Soundwave said:
How can something be blue ocean when its being imitated and offered a 1000 different ways by competitiors?
That's like saying the GameCube is by definition a blue ocean idea too, as its the successor to the NES, which was once a blue ocean product.
Casual gaming is not blue ocean anymore, that's the bottom line.
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If you define blue ocean as casual gaming, and red ocean as hardcore gaming, then you are doing it wrong.
Red ocean describes an established market that two or more companies fight over by refining what has worked in the past. The result is that profit margins decrease over time due to fierce competition.
Blue ocean describes the pursuit of values that aren't offered by anyone else. And if a company is the only one to offer such a product, it can command big profit margins. The drawback is that it is unknown if the new value propositions will have appeal, that's why the vast majority of companies stay in red oceans or enter red oceans; it's perceived as the safer bet.
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I agree with that definition of blue ocean, but by that definition, products like Wii Sports and Wii Fit and Nintendogs and Brain Training are not blue ocean anymore.
The idea of retro-style, easy-to-play, simple games that are quick fix for novice/casual level players is NOT blue ocean anymore. There are thousands and thousands of those games now available every minute or every day (for free often) in 2013. That's the reality, that's not opinion anymore.
To be honest the threat of smartphones/tablets is far bigger than anything Sony/MS ever posed to Nintendo, I think if you gave Nintendo a choice to live in a world where Sony/MS are their only competetion and smartphones are gone they would do cartwheels naked down the street to get it done.
I think it's also a bit naive to imply that "well just make a blue ocean product, and you'll have success". Well that's like going up to a music artist and saying "just make another hit record, it's simple". It's not easy to do that. By the law of averages actually you're likely to have more misses than hits, that's also part of the blue ocean strategy that people convienantly don't like to talk about. Blue Ocean doesn't mean it's a golden cookie that allows you to have success right off the bat all the time.
Nintendo was counting on the Wii audience to be there for them for at least another 5 years ... they were mistaken.