By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sony Discussion - development of GoW: A (may or may not) have cost 50 million $

Tagged games:

veritaz said:
platformmaster918 said:
veritaz said:
As everyone else already mentioned, no way it's $50 million and the article provides no proof to confirm it either. It can't cost more to produce than GOW 3 when they already have all the tools, engine, reused models just no chance.

maybe they're factoring in marketing?  idk with the superbowl ad that's the only way I can imagine it getting close to this.

The super bowl ad was only online so it couldn't cost that much.

this is true but there was a lot of marketing is all I'm saying.




Get Your Portable ID!Lord of Ratchet and Clank

Duke of Playstation Plus

Warden of Platformers

Around the Network
kowenicki said:
binary solo said:
kowenicki said:
binary solo said:
Nsanity said:
binary solo said:
If the game cost $50 million to produce, then factoring in marketing costs this game needs to sell ~1.2 million at full price to turn a profit.

The Super Bowl advertisment alone was probably a few million.

Yep 1.2 million @ full price = $72 million. I figure around $20 million marketing, 10% of the marketing budget on Superbowl sounds about right.

retailers sell it for free? 

That's the $2 million. Don't retailers get screwed on new games?


Last number I saw was that the retailer gets $15 from a $60 game:

 

As you can see, for a typical console-based video game that costs U.S. $60:

  • $15 goes to Retailers: eg: GameStop, Electronic Boutique, Walmart, Amazon
  • $7 goes to Returns/PP/MDF: Returns are money paid-out to retailers for product returns. PP stands for “price-protection” which is money paid back through the chain if/when the publisher reduces the video game’s price. MDF stands for  ‘Marketing Development Funds” which are paid to retailers for promotions such as TV ads, local flyers, and in-store marketing displays.
  • $4 goes to Distribution/COGs: Distribution = shipping and warehousing. COGs = Cost of goods sale. ie: the cost of the physical DVD, manufacturing, the instruction manual and the case.
  • $7  Platform Royalty Fee: For every game sold approximately $7 goes to Microsoft, Sony or Nintendo, as applicable, for whatever platform the game plays on – eg: Xbox 360, PS3, Wii.
  • $27 goes to the Publisher. Unfortunately this $27 is not further broken down to show how much of the $27 typically goes to independent developers. The amount paid to independant video game developers can be anywhere from 10% to 70% of the amount paid to the publisher – but often only after the publisher has first recouped any advances paid to such third party developers.

Exactly. 1.47m sales at full price needed IF the $50m figure is correct.

If marketing is included nothing changes, if marketing is excluded expect another 300k to recoup the costs.


Though speculating about guessed data that don't rely on any basis is rather worthless. At least for this particular game.
Also non Sony games on Sony platforms would obviously need more to break even.



Holy shit I hope not. The game still needed more time. By far the buggiest God Of War, graphics at times still needed polished, it actually looked worse than God Of war 3 in a lot of areas. One my favorite franchises but that game was a bit of a mess.



Atto Suggests...:

Book - Malazan Book of the Fallen series 

Game - Metro Last Light

TV - Deadwood

Music - Forest Swords 

michael_stutzer said:
GOW 3 cost is already known, 44 million. They had the tools in place already, I doubt it is more than that. 40 million s my guess.


What I was thinking, it's not as if it's made the whole thing from the ground up and let's remember that Bioshock infinite costs were also slightly exaggerated in the press



PlaystaionGamer said:
UC 2 and 3 only cost 20mil.. not a chance

 

No they didn't, lol. UC3 had a $7.6 million marketing budget in the UK alone. UC1 & UC2 cost 20 million to develop but that doesn't include marketing. So UC1 = $35 million & UC2 = $45 million is more accurate. UC3 probably cost $20-25 million to develop and $35-40 million to market = UC3 cost $60 million. Heavy Rain cost about $52 million to develop and market by the way and made $130 million for Sony.

God of War III only cost $44 million to develop and market, I doubt God of War: Ascension cost more but it's probably in that ballpark, around $35-$45 million sounds right considering how ambitious the game is with the suprisingly deep multiplayer in addition to a standard 10 hour single-player adventure. It has almost definitely made that money back already, I estimate it sold over 1 million worldwide by week 4 and considering special & collector's editions it has made between $60-65 million. It should make over $200 million lifetime. Don't even want to guess at how much of that Sony gets.



Around the Network
Panama said:
'middle' was interpreted as 50 million? Daily reminder that these people get paid for this level of journalism.


Well if you take the highest double digit number (99) then the middle is about ~50 mil....

i agree though it's bad journalism.



kowenicki said:
binary solo said:
kowenicki said:
binary solo said:
Nsanity said:
binary solo said:
If the game cost $50 million to produce, then factoring in marketing costs this game needs to sell ~1.2 million at full price to turn a profit.

The Super Bowl advertisment alone was probably a few million.

Yep 1.2 million @ full price = $72 million. I figure around $20 million marketing, 10% of the marketing budget on Superbowl sounds about right.

retailers sell it for free? 

That's the $2 million. Don't retailers get screwed on new games?


Last number I saw was that the retailer gets $15 from a $60 game:

 

As you can see, for a typical console-based video game that costs U.S. $60:

  • $15 goes to Retailers: eg: GameStop, Electronic Boutique, Walmart, Amazon
  • $7 goes to Returns/PP/MDF: Returns are money paid-out to retailers for product returns. PP stands for “price-protection” which is money paid back through the chain if/when the publisher reduces the video game’s price. MDF stands for  ‘Marketing Development Funds” which are paid to retailers for promotions such as TV ads, local flyers, and in-store marketing displays.
  • $4 goes to Distribution/COGs: Distribution = shipping and warehousing. COGs = Cost of goods sale. ie: the cost of the physical DVD, manufacturing, the instruction manual and the case.
  • $7  Platform Royalty Fee: For every game sold approximately $7 goes to Microsoft, Sony or Nintendo, as applicable, for whatever platform the game plays on – eg: Xbox 360, PS3, Wii.
  • $27 goes to the Publisher. Unfortunately this $27 is not further broken down to show how much of the $27 typically goes to independent developers. The amount paid to independant video game developers can be anywhere from 10% to 70% of the amount paid to the publisher – but often only after the publisher has first recouped any advances paid to such third party developers.


$12 goes to retailer if game is sold at $60. Since Sony doesnt need to pay himself for royality fee. Sony easly make $42 per game, provided game is sold at $60. Some times is more if you include specal editions and also less when price drops. There was Forbes article about it but i cant find it now. Ascension sold 630k first month with bundles. Overall it needs to sell $1.1 in USA to get back development and marketing budget which is $50 million. Gow games have exclent legs and there will be PS4 version as well. So it may sell closer to 4 million world wide.



shanbcn said:
kowenicki said:
binary solo said:
kowenicki said:
binary solo said:
Nsanity said:
binary solo said:
If the game cost $50 million to produce, then factoring in marketing costs this game needs to sell ~1.2 million at full price to turn a profit.

The Super Bowl advertisment alone was probably a few million.

Yep 1.2 million @ full price = $72 million. I figure around $20 million marketing, 10% of the marketing budget on Superbowl sounds about right.

retailers sell it for free? 

That's the $2 million. Don't retailers get screwed on new games?


Last number I saw was that the retailer gets $15 from a $60 game:

 

As you can see, for a typical console-based video game that costs U.S. $60:

  • $15 goes to Retailers: eg: GameStop, Electronic Boutique, Walmart, Amazon
  • $7 goes to Returns/PP/MDF: Returns are money paid-out to retailers for product returns. PP stands for “price-protection” which is money paid back through the chain if/when the publisher reduces the video game’s price. MDF stands for  ‘Marketing Development Funds” which are paid to retailers for promotions such as TV ads, local flyers, and in-store marketing displays.
  • $4 goes to Distribution/COGs: Distribution = shipping and warehousing. COGs = Cost of goods sale. ie: the cost of the physical DVD, manufacturing, the instruction manual and the case.
  • $7  Platform Royalty Fee: For every game sold approximately $7 goes to Microsoft, Sony or Nintendo, as applicable, for whatever platform the game plays on – eg: Xbox 360, PS3, Wii.
  • $27 goes to the Publisher. Unfortunately this $27 is not further broken down to show how much of the $27 typically goes to independent developers. The amount paid to independant video game developers can be anywhere from 10% to 70% of the amount paid to the publisher – but often only after the publisher has first recouped any advances paid to such third party developers.


$12 goes to retailer if game is sold at $60. Since Sony doesnt need to pay himself for royality fee. Sony easly make $42 per game, provided game is sold at $60. Some times is more if you include specal editions and also less when price drops. There was Forbes article about it but i cant find it now. Ascension sold 630k first month with bundles. Overall it needs to sell $1.1 in USA to get back development and marketing budget which is $50 million. Gow games have exclent legs and there will be PS4 version as well. So it may sell closer to 4 million world wide.

No $15 goes to the retailer.  I didnt make this up.

Sony will receive ("make" isnt the right word) a net $34 on a first party game.

 



I'm not really here!


shanbcn said:
kowenicki said:
binary solo said:
kowenicki said:
binary solo said:
Nsanity said:
binary solo said:
If the game cost $50 million to produce, then factoring in marketing costs this game needs to sell ~1.2 million at full price to turn a profit.

The Super Bowl advertisment alone was probably a few million.

Yep 1.2 million @ full price = $72 million. I figure around $20 million marketing, 10% of the marketing budget on Superbowl sounds about right.

retailers sell it for free? 

That's the $2 million. Don't retailers get screwed on new games?


Last number I saw was that the retailer gets $15 from a $60 game:

 

As you can see, for a typical console-based video game that costs U.S. $60:

  • $15 goes to Retailers: eg: GameStop, Electronic Boutique, Walmart, Amazon
  • $7 goes to Returns/PP/MDF: Returns are money paid-out to retailers for product returns. PP stands for “price-protection” which is money paid back through the chain if/when the publisher reduces the video game’s price. MDF stands for  ‘Marketing Development Funds” which are paid to retailers for promotions such as TV ads, local flyers, and in-store marketing displays.
  • $4 goes to Distribution/COGs: Distribution = shipping and warehousing. COGs = Cost of goods sale. ie: the cost of the physical DVD, manufacturing, the instruction manual and the case.
  • $7  Platform Royalty Fee: For every game sold approximately $7 goes to Microsoft, Sony or Nintendo, as applicable, for whatever platform the game plays on – eg: Xbox 360, PS3, Wii.
  • $27 goes to the Publisher. Unfortunately this $27 is not further broken down to show how much of the $27 typically goes to independent developers. The amount paid to independant video game developers can be anywhere from 10% to 70% of the amount paid to the publisher – but often only after the publisher has first recouped any advances paid to such third party developers.


$12 goes to retailer if game is sold at $60. Since Sony doesnt need to pay himself for royality fee. Sony easly make $42 per game, provided game is sold at $60. Some times is more if you include specal editions and also less when price drops. There was Forbes article about it but i cant find it now. Ascension sold 630k first month with bundles. Overall it needs to sell $1.1 in USA to get back development and marketing budget which is $50 million. Gow games have exclent legs and there will be PS4 version as well. So it may sell closer to 4 million world wide.

You mean this?: http://www.forbes.com/2006/12/19/ps3-xbox360-costs-tech-cx_rr_game06_1219expensivegames_slide_2.html?thisSpeed=undefined

First of all that story is from 2006 so I'd rather take the newer source, since there were only few games back then that actually cost $60.
Then that pie chart shows the percental amount of money spent calculated down to each sold game, which just cannot be transferred to any other game.
Ubisoft surely didn't need to spend $15 for Art/Design for every sold copy of the Just Dance series, simply because the game sold so much.
Costs for returns aren't included either.



Nah, the game barely has a story.

The only way I believe that figure is if they include marketing. Sony was really pushing that game as something huge. I think of GoW:A as Sony's Dante's Inferno.



Recently Completed
River City: Rival Showdown
for 3DS (3/5) - River City: Tokyo Rumble for 3DS (4/5) - Zelda: BotW for Wii U (5/5) - Zelda: BotW for Switch (5/5) - Zelda: Link's Awakening for Switch (4/5) - Rage 2 for X1X (4/5) - Rage for 360 (3/5) - Streets of Rage 4 for X1/PC (4/5) - Gears 5 for X1X (5/5) - Mortal Kombat 11 for X1X (5/5) - Doom 64 for N64 (emulator) (3/5) - Crackdown 3 for X1S/X1X (4/5) - Infinity Blade III - for iPad 4 (3/5) - Infinity Blade II - for iPad 4 (4/5) - Infinity Blade - for iPad 4 (4/5) - Wolfenstein: The Old Blood for X1 (3/5) - Assassin's Creed: Origins for X1 (3/5) - Uncharted: Lost Legacy for PS4 (4/5) - EA UFC 3 for X1 (4/5) - Doom for X1 (4/5) - Titanfall 2 for X1 (4/5) - Super Mario 3D World for Wii U (4/5) - South Park: The Stick of Truth for X1 BC (4/5) - Call of Duty: WWII for X1 (4/5) -Wolfenstein II for X1 - (4/5) - Dead or Alive: Dimensions for 3DS (4/5) - Marvel vs Capcom: Infinite for X1 (3/5) - Halo Wars 2 for X1/PC (4/5) - Halo Wars: DE for X1 (4/5) - Tekken 7 for X1 (4/5) - Injustice 2 for X1 (4/5) - Yakuza 5 for PS3 (3/5) - Battlefield 1 (Campaign) for X1 (3/5) - Assassin's Creed: Syndicate for X1 (4/5) - Call of Duty: Infinite Warfare for X1 (4/5) - Call of Duty: MW Remastered for X1 (4/5) - Donkey Kong Country Returns for 3DS (4/5) - Forza Horizon 3 for X1 (5/5)