just because of elizabeth's a.i.

"Around $100M was spent on Infinite's production and as much as another $100 will be spent on marketing."

Okay, that makes $100000100. What will happen to the remaining $99999900? Budget for drugs and prostitutes?

haha yeah I mean there were indications the development was in trouble with people jumping ship but I doubt it's this bad.

100million development costs I could see. The game was delayed for a while after all. 100million on marketing must be a typo or a mistake. Halo 3's marketing campaign cost 40mil and that was an absolutely massive one. I've seen maybe one bioshock infinite commercial so far...

No way is it that expensive.

Take 2 are willing to let R* have their time and money, but Bioshock just isn't on that level. $100m is completely excessive, if they did spend that amount, I expect most of the team to be fired for wastefulness.

I know Bishock sold nearly 5m units and Max Payne 3 only sold 3m, but they is not enough to justify a $100m investment especially as they don't have the track record, especially as Bioshock 2 sold less

I've been seeing ads for it on Hulu for a few weeks (months?) now. Once I start watching sports again I'd be surprised if it didn't pop up regularly there too.

WOW!

That's a lot of money!

How many unities this game will need to sell just to break even?

I don't know about Hulu but I watch hockey and the walking dead regularly and I have only seen one commercial during the walking dead and never during an nhl game. Though I do admit I sometimes tune out during commercials. Maybe I missed a few, but it certainly isn't anything remotely similar to even Mass Effect 3 when that came out last year around this time. Not to mention games like Halo and Assassin's Creed.

100m would certainly put it up there with the most expensive production budgets. 100m on advertising is crazy, but iirc Microsoft spent around 200m on Halo 3's advertising. EDIT: n/m, the link I found had to be wrong. Closer to 30m+

In that respect, Infinite's ad budget is money better spent since Halo 3 didn't include hiring that sexy model Ormeli...

Did you just reply to yourself lol? Anyway...if Bioshock cost that much I almost feel obligated to buy it so I may throw my money at them.