Unnamed analysts: BioShock Infinite to cost $200 million all told

[enrageorange]

noname2200 said:

enrageorange said:

100million development costs I could see. The game was delayed for a while after all. 100million on marketing must be a typo or a mistake. Halo 3's marketing campaign cost 40mil and that was an absolutely massive one. I've seen maybe one bioshock infinite commercial so far...

I've been seeing ads for it on Hulu for a few weeks (months?) now. Once I start watching sports again I'd be surprised if it didn't pop up regularly there too.

I don't know about Hulu but I watch hockey and the walking dead regularly and I have only seen one commercial during the walking dead and never during an nhl game. Though I do admit I sometimes tune out during commercials. Maybe I missed a few, but it certainly isn't anything remotely similar to even Mass Effect 3 when that came out last year around this time. Not to mention games like Halo and Assassin's Creed.