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enrageorange said:

100million development costs I could see. The game was delayed for a while after all. 100million on marketing must be a typo or a mistake. Halo 3's marketing campaign cost 40mil and that was an absolutely massive one. I've seen maybe one bioshock infinite commercial so far...

I've been seeing ads for it on Hulu for a few weeks (months?) now. Once I start watching sports again I'd be surprised if it didn't pop up regularly there too.