The problem with the EA games currently is that everyone who owns these games, will buy them for Xbox 360 and Ps3. For example, you cannot release Mass Effect 3 on a Wii U, and expect people to buy it, especially when they have campaigns from Mass Effect 1 and 2 to tie in. That would be like releasing Dragon Age 3 for the Wii U, and leaving out 1 and 2. It's weird.
And of course Madden 13 and FIFA 13 will tank in the Wii U, 99% of buyers got it for the Xbox and Ps3. Expect the same to happen with Need for Speed Most Wanted. If you want people to actually buy it, you NEED to release it at the same time as the other consoles.
About 150k of the 2.7 million Wii U owners, own Black Ops 2, why is the percentage down? No DLC, and people are enjoying the game with their friends on PS3 and Xbox. Yes, the Wii U offers some awesome features, if you don't care about Nuketown 2025, for example, being able to play the entire game without a TV, as well as 2 player full screen co-op.
The Wii U is not a failure, not even close. It should've launched earlier than Thanksgiving week, with a $50 discount for Black Friday. There were also a LOT of good games released for the PS3 and Xbox 360, that people snagged up, Borderlands 2, WWE 13, Need for Speed Most Wanted, Battlefield 3 Premium, Resident Evil 6, Assassin's Creed 3, Call of Duty Black Ops 2(not on sale, but you know people ate it up), even Call of Duty Black Ops Declassified managed to sell 600k physical units in 10 weeks, just to name a few games. Are people going to spend $25-$60 on a game, or $300-$549 on a Wii U? That's why it's a tough buy right now, it doesn't mean the system is failed, but you cannot expect people to buy ports.
Look at New Super Mario Bros U, and Nintendo Land, THOSE are unique games you cannot find elsewhere, even ZombiU has an awesome niche(Best selling third party game), besides that, you're going to have to wait a few months for Monster Hunter Ultimate 3, Pikmin, the new Zelda IP, and Dragon Warrior X to get localized.