http://allthingsd.com/20120529/live-apple-ceo-tim-cooks-first-time-in-the-hot-seat-at-d/

all things D had an interview with Apple's Tim Cook where they asked the question:

What about the gaming space? You’ve sort of fallen into being a big player in the gaming space. Do you see big-screen gaming as something you’ll get more into?

Cook: I view that we are in gaming now in a fairly big way. One of the reasons people buy an iPod touch is gaming. Some buy it for music. I realize that is not the big screen you are talking about. Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we’ll see. Customers love games.

I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today, and things in the future will only make that bigger.

But what about the TV?

“I think it could be interesting,” Cook says

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dum dum dum!



can't wait to see what they are up to...

*Looks at the history of Macs*

I don't think traditional gaming is interested in Apple.

Sony & Nintendo executives will be breathing a sigh of relief.

lol

This is exactly my thread from yesterday. Not in traditional consoles, but TVs and the continued growth of their gaming business as it is.

Obviously they aren't, consoles pricing and their reduction through the years during a generation are totally against Apple's pricing policy.

What do you mean reduction through the years? Isn't this the most succesful gen.

Thank Goodness. We didn't need another contender in the already crowded VG Ecosystem.

I think he means price drops for their consoles. Nintendo, MS & Sony all drop their prices to remain competitive and boost sales whereas Apple's policy is a bit different. Apple tends to come out with a slightly newer product to succeed the last every year or two, but the price stays the same.

Add-on (no charge) - I think Apple could possibly have a successful business strategy by releasing a home console or product to compete with MS, Nintendo & Sony and release a new product - every year or two - with updated features much like Apple does in their iPod/iPad/iPhone models; much like Sony & MS have done in the past with PS2 Slimline or X360 Slim.

This. My fault, I should have written ITS, referrred to pricing, not THEIR, as I didn't want to refer to consoles.
About the strategy you suggest: with full BC it could work, but pricing would limit its audience anyway. Not that Apple would mind, as long as it be wide enough to attract enough devs to thrive, as profiting on HW too, like Ninty, even GameCube sales numbers could be enough.

Edit: so the only obstacle remaining could be gamers' image, Apple could wait before making a console until it will be cool enough for their brand, unless they feel they can try a marketing campaign to actually be the ones that make gaming become cool.

Good, stay the hell out