Apple's Tim Cook: "not interested in console gaming... in what is thought of as traditional gaming"

[Alby_da_Wolf]

A_C_E said:

Mad55 said:

Alby_da_Wolf said:
Obviously they aren't, consoles pricing and their reduction through the years during a generation are totally against Apple's pricing policy.

What do you mean reduction through the years? Isn't this the most succesful gen.

I think he means price drops for their consoles. Nintendo, MS & Sony all drop their prices to remain competitive and boost sales whereas Apple's policy is a bit different. Apple tends to come out with a slightly newer product to succeed the last every year or two, but the price stays the same.

Add-on (no charge) - I think Apple could possibly have a successful business strategy by releasing a home console or product to compete with MS, Nintendo & Sony and release a new product - every year or two - with updated features much like Apple does in their iPod/iPad/iPhone models; much like Sony & MS have done in the past with PS2 Slimline or X360 Slim.

This. My fault, I should have written ITS, referrred to pricing, not THEIR, as I didn't want to refer to consoles.
About the strategy you suggest: with full BC it could work, but pricing would limit its audience anyway. Not that Apple would mind, as long as it be wide enough to attract enough devs to thrive, as profiting on HW too, like Ninty, even GameCube sales numbers could be enough.

Edit: so the only obstacle remaining could be gamers' image, Apple could wait before making a console until it will be cool enough for their brand, unless they feel they can try a marketing campaign to actually be the ones that make gaming become cool.