Joelcool7 said: Sony is at a point where it cannot take major losses anymore. Sony also has far more divisions but it cannot take 500-mill to 1 Billion in losses on its PlayStation brand for long. If Sony took losses on PlayStation Orbis/Vita as they did with PS3 then PlayStation will die. Sony would be unable to sustain such losses at this point in their lives. Nintendo on the other hand has been consistently profitable ever since it entered the games industry. It has billions in reserve and could take Sony PS3 level hits for two generations. Nintendo could take 2012 fiscal year losses for about three generations. Sony on the other hand is not in that position another PS3 level loss would kill PlayStation as a console brand. Sony will need to likely drop the PlayStation hardware instead making PlayStation tablets, phones and smart TV's, computers. If Sony wanted to remain in the home industry they could license out the next PlayStation 2017 to a third party hardware manufacturer! But if Sony takes PS3 level losses again, the PlayStation brand will have to change drastically or die! |
Wasn't it 26 billion US dollars they have in their "war chest" at the beinging of the Gamecube era and that was nearly 10 years ago, I know they used some of their Wii profits to buy back a big chunk of their public stock a few years ago. (It caused a scare at the time because of that their profits shrunk for that year.) Sega was bleeding money for several years before they had to drop their hardware division. Atari limped on for about 11 years after the 1985 crash before they closed down. (Then sold their name to Infograms (Or what ever they were called before)). Nintendo has not been good with their generation changes since the end of the SNES, which they see a drop in their profits. And this just happened when the yen strength wasn't in their favor.
They sould see modest profits this year. I like to go with this alagory a lot lately but if Sony can be compared to GM, Nintendo can be comapared to Ford at the begining of aughts. When the recessesion started to hit the car industry Ford sold executive perks and the CEO took a pay cut (He cut his salery to $1 a year, though he still had his stock etc) and Ford was profitable so they where the only car company of the supposed "big three" who didn't take or need federal bailout money. (The big three "US" car makers use to be GM, Ford and Chrysler, but it really is two now since Chrysler hasn't been an American owned car company since the 90's when they were bought by Dimler then Fiat)
To put it in short all Nintendo needs to do is streamline their overhead, Sony has a lot of cuting and pasting to do because I don't think the Japanese government will bail them out like the US did with GM.