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Forums - Sony - Uncharted 3 Gets Sony's Biggest Marketing Push Ever in the UK.

PlaystaionGamer on 16 October 2011

do we have any idea what the budget was for U2 in the UK?



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Dallinor on 16 October 2011
PlaystaionGamer said:
do we have any idea what the budget was for U2 in the UK?

According to this: http://www.mcvuk.com/news/read/sony-targeting-wii-owners/011412

There was £2m allocated for Uncharted 2 in the UK.



 

MARCUSDJACKSON on 16 October 2011
kowenicki said:
MARCUSDJACKSON said:
SOLIDSNAKE08 said:
kowenicki said:
Carl2291 said:
Resistance 2 killed the series.

Uncharted 2 brought the series to life.

Uncharted 3 should be easily pushing 6 Million, if Sony advertise it right.


Spot on

and shows how silly the ad budget for Res 3 was... Res 3 had no chance of meaningful success and so awarding the biggest budget of any sony game up to that point was barmy.

...should have saved most of it and spent even more on U3 to push it onwards and upwards.


guess sony wanted to give insomniac a nice send off seeing as this is probably their last exclusive game. didnt work out so well as resistance 3 sales are quite simply shit.

well its really not that bad. 500k+ is damn good for most games but its still  a far cry from what R1 did. i'm not really sure what changed in the franchise to run people away but R2 must have really did something bad for R3 to sell this bad.


You have to factor in the budget and expectation of the developer... it is awful when takling all of that into account.

They spent almost $5m purely on advertising it in the UK... it has likely sold about 50,000 copies max so far in the UK (based on the UK representing 25% of EMEAA).

ok i get that but i have no idea what happened in R2 to make R3 sell so bad.



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Carl on 16 October 2011

Resistance 2 was simply a bad game.



                            

PlaystaionGamer on 16 October 2011
Dallinor said:
PlaystaionGamer said:
do we have any idea what the budget was for U2 in the UK?

According to this: http://www.mcvuk.com/news/read/sony-targeting-wii-owners/011412

There was £2m allocated for Uncharted 2 in the UK.


wow.. i actually saw alot of U2 adds in the UK but really only on Sky1 while watching BattleStar Galactica.. god i miss it :( 



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Mordred11 on 16 October 2011

As it should be. Uncharted 3 is possibly gonna be the PS3's second biggest exclusive game yet.



brendude13 on 16 October 2011

They are showing 30 second ads quite a lot, I saw three when I was watching Die Hard 2 last night.



Myrmi on 16 October 2011

true, shame about resistance 3 tho such a much better game than the first 2 and got ignored because of the bad impression its predecessor left.

They shud have kept what they had in resistance 1 and improved upon it rather than going HALO formula which is crap.



Andrespetmonkey on 16 October 2011
Mordred11 said:
As it should be. Uncharted 3 is possibly gonna be the PS3's biggest exclusive game yet.

You think it'll beat GT5s sales? No chance. :P



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Mordred11 on 16 October 2011
Andrespetmonkey said:
Mordred11 said:
As it should be. Uncharted 3 is possibly gonna be the PS3's biggest exclusive game yet.

You think it'll beat GT5s sales? No chance. :P

Wow.I can't believe I forgot about GT5.

The 2nd biggest exclusive game.