“Uncharted 3 is the cornerstone of the PlayStation 3 marketing activity this peak,” says SCE UK senior product manager Ian Vinten.

“We are heavily supporting the game as it highlights the kind of rich experiences that are only available on PlayStation. 

“This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million.”

Sony will run TV ads this month across various channels alongside its Five Movies sponsorship, which has been running throughout 2011. The ads will focus on the game’s cinematic nature.

Digitally, Oscar-winning director and producer Ed Zwick (The Last Samurai, Traffic) has produced a short film about ‘what does it mean to be a hero?’. It will be hosted across digital PlayStation channels. 

Online there’s already been video seeding of trailers across the web, but Sony is also targeting gamers and mainstream audiences through takeovers of specialist and lifestyle websites.

To top it of 48-sheet posters are part of the early outdoor activity. Post-release, six-sheets and digital screens will show up in shopping malls.

Woo, Hopefully its the same in every region it deserves all the marketing.

well good! although I'm sure even with a £5,000,000 budget we will hardly see anything..

(also good see other monsters on here)

Here is a banner of Uncharted 3 in London Underground (the map is in UC3 XD)

good Sony now do the same in America  and i will be happy!

oh my god! 1 moment i need to wank...

Good! And £5m for just one region is huge, especially considering that the budgets for Uncharted 1 & 2 were reportedly around $20m

Hopefully this can sell 6m, given that Uncharted 2 should be up to 5m soon, and the first sold about 4m

i hope it can too! Uncharted has always done well through word of mouth, Uncharted 1 was at around 3mil when 2 came out so hopefully U3 can give uncharted 2 a big boost!

if it wasnt for MW3 this could be a massive game, i mean it will be but i always hope that a Uncharted game would one day shift 10million... a boy can dream 

Reread your sig and tell me if it makes sense to you.

Seriously - change it.

Can you link me to that, I would be interested to read it?

I better see ads at the same level as Gears 3 those ads were everywhere