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“Uncharted 3 is the cornerstone of the PlayStation 3 marketing activity this peak,” says SCE UK senior product manager Ian Vinten.
“We are heavily supporting the game as it highlights the kind of rich experiences that are only available on PlayStation.
“This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million.”
Sony will run TV ads this month across various channels alongside its Five Movies sponsorship, which has been running throughout 2011. The ads will focus on the game’s cinematic nature.
Digitally, Oscar-winning director and producer Ed Zwick (The Last Samurai, Traffic) has produced a short film about ‘what does it mean to be a hero?’. It will be hosted across digital PlayStation channels.
Online there’s already been video seeding of trailers across the web, but Sony is also targeting gamers and mainstream audiences through takeovers of specialist and lifestyle websites.
To top it of 48-sheet posters are part of the early outdoor activity. Post-release, six-sheets and digital screens will show up in shopping malls.
Woo, Hopefully its the same in every region it deserves all the marketing.
