Nintendo going up to $70 would be pretty awful for me, you can't even wait for a good discount like you can with other publishers because Nintendo pretty rarely discounts and when they do, it's usually $10 off, $20 off at most.

I dont think its wise to do so at the end of Switchs life

I figured Nintendo would do it at some point. But I was thinking they would wait until their next console. 

No price on it when you click on the link. Wonder if it was a Canadian price, i remember seeing someone say something similar about another game, and it turned out they were looking at the Canadian Nintendo eshop by accident. I would be surprised if it was true, but I fully plan on Nintendo following suit on the next console.

I had the game saved on Best Buy ever since it was available for $59.99. Just checked and it is no longer available for preorder. $70 game incoming!

If you were Nin and want to charge $70 also, and didn't want to wait for next gen, when would you do it so the negativity would be as low as possible?

The Legend of Zelda:Tears of the Kustomer.

Are they finally embracing the memes?

I can't think of anything worse especially considering Nintendo games are notorious for staying full price forever.

The price increase was posted on 4 different countries' eShops, US, Canada, Mexico, and Brazil, each in their respective currencies, and then deleted from all 4. Speculation is it was an accidental early post for a price increase to be announced on the direct tomorrow.

Since they took down the pricing in question, let's see if this was an error from their department or something else like a screen taken from another country's eshop who knows. (Though it was surely not from the Canadian eshop cuz the price would be at 80 CAD$)

Otherwise, like usual, it'd be inevitable for Nintendo to fall in with the consensus of the AAA industry.
Although their profits are raising like never before, they still feel the need to make the customers pay more and more. The 70$ price tag is just the latest in a series of price increase we've been getting since the turning of the 10's.

*Sigh*

Let's hope it was just a mistake really. Though it's not like I would mind as much considering a game like Zelda TOTK, I feel, would definitely match the value of the 70$ price tag. Or a Xenoblade game for example.