"Apple is frustrated, along with everybody else, about the mentality that's gone rampant in mobile app markets, where people don't want to pay anything," Watson said. "They want to pay as little as possible. They think that four dollars is an exorbitant amount to pay for a game, which is very illogical considering most people's lifestyles. They'll spend $600 on an iPad, and $4 on a coffee, drop $20 on lunch, but when it comes to spending four or five dollars on a game, it's this life-altering decision. I'm frustrated with that too."
"Apple clearly knows this, and I think they're hoping developers are going to be using that on iPad Air, because it can push it now," Jorgensen added. "So they're telling us to go higher-end with our game. We're still making those decisions."
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I suspect it'll take quite some time to bring the majority around on this one. And to think it was only recently when saying that the mobile market's rush to the bottom was harmful was something you'd be attacked for saying!