@CommonMan : you just read one sentence where I said I could love MS and the 360 the same way, I can reformulate :
I'll love MS and the 360 as much as the PS3 and Sony (I don't care about corps) the day they bring the same amount of things I like to the video game industry including :
- opening or funding dev studios, not closing them, not using money to make games being released later on another console (it's called 'timed exclusive', I call it destructive use of money, it produces nothing)
- removing ads
- not making people pay for things that need zero money like peer 2 peer gaming (no server)
- funding genuine artistic projects or ideas which make gaming go further such as : Shadow of the Colossus, ICO, the last guardian, heavy rain, littlebigplanet, okami, patapon... Halo / Gears / shooters #33 are not a very good way to make gaming go further. Though Halo and Gears were great games.
Now, MS sometimes did some of that. I applaud SOME of their efforts but despise the things described above.
I don't hate MS, I just love a lot more what Sony brings to the industry NOWADAYS (emphasis on this word).
Things can change, it depends on what those corp will bring.
In general, I hate corps, I just like what they bring to me. That's the way I judge them, and I'll never be married with them. You may see me one day defend MS, as strange as it may sound.