TRios_Zen said: I wonder how often it is that consumers of non-luxury/esteem goods PREFER that the multi-billion dollar company who makes their product of choice maintains an inflated price, even in an economic recession.
Sony does not have fans, they have a CULT...amazing and powerful brand loyalty. |
I don't understand your first paragraph. Are you saying that the PS3 is a non-luxury product? I beg to differ: all gaming consoles are luxury products, but most especially the PS3, being the highest priced console it is the luxury console (please don't misinterpret this statement, luxury does not necessarily = best). Also, are you saying that the PS3 price is inflated? I think this claim flies in the face of the claims of both PS3 supporters and detractors; particularly the detractors. At ever turn those who would see the PS3 crash and burn delight in telling anyone who will listen that the PS3 is still being sold at a loss. If a company is selling a product at a loss, by defintion, the price of the product CANNOT be inflated. At a time when a multi-billion dollar company is making a loss as an entire company, it makes no business sense for them to drop the price on any product which is making a loss/breaking even at best, that would just compound the losses and make it that much more difficult to get back to profitability. Selling a product as a loss leader is a common and reasonable business practice, in order to establish market share and/or if compensatory profits are being generated further downstream (with accessories and software), but this is not the case for Sony and PS3 right now. PS3 has reasonable market share already, and they obviously haven't been making compensatory profits elsewhere. Therefore continuing with the loss leader strategy for PS3 no longer has any business case justification, therefore no proce drop. During a global recession the most responsible thing a company can do is seek to return to profitability, ergo the most responsible thing for Sony to do is not drop the price of the PS3 until such time as the lower price is at break even or small profit. Sony's mission is quite clear, PS3 must sell at a profit ASAP (I think it probably is already) and continue to sell at a profit from here on out.
Your last sentence speaks more of your hate than the blindness of other people's brand loyalty; especially in light of the lack of sound reasoning in the opening paragraph.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix