It really depends on how much "extra" they want to tack onto the price. As a former PS3 owner, it was the only feature I really used at the end. I like Blu-Ray but if its going to add an extra $100 to the overall cost, I think I would want them to pass.
"If you've got them by the balls their hearts and minds will follow."
Quote by- The Imortal John Wayne, the original BADASS!