Strong Yen and a few bombs. That's it I think.
Overall the loss is reasonable.
I think development costs games like MadWorld and Empire: Total War (and other games) are booked in the quarter they release, except when it's developed inhouse, then the OPEX will likely be included, so that can't drop the profits.
Interesting chart
http://www.segasammy.co.jp/english/ir/settlement/segment_consumer.html
It looks like their net sales are growing by leaps and bounds, but for some reason they don't profit from it. Part of it is R&D. I couldn't really find anything specific for why costs went up so much.
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disolitude said:
Some good points above...you forgot Universe at War for PC and 360 which sold nothing. However if you look at the sales of other games, I believe any loses should have been recovered by sales of rehashes, sonic titles and othr successful ventures.
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The game was in development for a couple years at least (announced in mid 2006) and there was supposed to be at least one sequel based on developer comments. Secret Level has produced an amazing amount of absolute garbage titles so it would not surpise me to hear they completely dropped the ball despite decent funding. 25-30 million is probably high, but 15 million seems reasonable.
theRepublic said: Interesting chart http://www.segasammy.co.jp/english/ir/settlement/segment_consumer.html It looks like their net sales are growing by leaps and bounds, but for some reason they don't profit from it. Part of it is R&D. I couldn't really find anything specific for why costs went up so much. |
They started paying their developers a wage.
Apparently they weren't happy anymore just with the bananas.
theRepublic said: Interesting chart http://www.segasammy.co.jp/english/ir/settlement/segment_consumer.html It looks like their net sales are growing by leaps and bounds, but for some reason they don't profit from it. Part of it is R&D. I couldn't really find anything specific for why costs went up so much. |
Seems most of their sales came from abroad ( 24m vs 2m ) so unfavorable exchange rate surely hurt them badly.
Also their R&D more than doubled from 17.7m in 2006/Q3 to 37.2m in 2008/Q3.
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.
Even more interesting is this link:
http://www.segasammy.co.jp/english/ir/settlement/segment.html
The consumer segment overall is in the red. Sales went up but also did the costs and expenses.
“In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.” Hiroshi Yamauchi
TAG: Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.
celine said:
Seems most of their sales came from abroad ( 24m vs 2m ) so unfavorable exchange rate surely hurt them badly. Also their R&D more than doubled from 17.7m in 2006/Q3 to 37.2m in 2008/Q3.
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http://www.segasammy.co.jp/english/ir/library/pdf/200903_3qe.pdf
On page 7, the exchange loss for the whole company is listed as 1423 million yen. Considering that the loss for the consumer segment was 5647 million yen, that wouldn't account for everything.
The costs in that link you provided are exploding. I wish there were specifics though.
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I find it really suprising, especially by looking at Sales especially on the Nintendo system, if they not making profit this year, when they had such hits like Mario Sonic Olympics and Sonic Unleashed, plus publishing games like Football Manager.