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theRepublic said:
Interesting chart

http://www.segasammy.co.jp/english/ir/settlement/segment_consumer.html

It looks like their net sales are growing by leaps and bounds, but for some reason they don't profit from it. Part of it is R&D. I couldn't really find anything specific for why costs went up so much.

Seems most of their sales came from abroad ( 24m vs 2m ) so unfavorable exchange rate surely hurt them badly.

Also their R&D more than doubled from  17.7m in 2006/Q3 to 37.2m in 2008/Q3.

 



 “In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.”  Hiroshi Yamauchi

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