I've noticed a split on this forum about the sales expectations of Wii over the course of the generation.
Generally speaking, everyone agrees it will sell very well for the rest of this year. After that, there seems to be a massive split of opinon. Some think it will slow down a lot in 2008. Others think it will maintain momentum through most of 2008, but then slow down in 2009 and beyond. A third group thinks sales will accelerate throughout the rest of this console generation, peaking in 2009, before finally dying off in 2012 or later.
Group A seems to have Wii at 30-60 million in lifetime sales.
Group B seems to have Wii at 45-80 million in lifetime sales.
Group C seems to have Wii at 80-250 million in lifetime sales.
I find myself constantly wavering at the high end of group b, and the low end of group c.
My concern is, when will we know which group is correct? I think that is sales remain steady until October, then explode in Nov-Dec, that the low end of group a is all but eliminated, as the momentum will carry Wii through most of (if not all of) 2008 with strong sales. At that point sales from 2009-2012/2013/2014 would be crucial in determining which group is correct.
To me, the key indicator that group a is correct will come when games like Big Brain Academy, Wii Music, and Wii Health bomb in the west. Big Brain had a low debut in both the USA & Japan, but I think the game is going to have legs of iron - reaching 300k+ despite debuts in the under 50k range. However, if these games to bomb, in succession, then I can see that as sign that Wii will fall within the Group A range.
Group B I think ultimately depends on the strength of traditional 3rd parties game being bought. MySims, Soul Calibur Legends, RE: UC, Nights, Zack & Wiki sales then will be important in determining developer and in turn gamer support for the future. I suspect that these titles will all enjoy at least some success, with two or more breaking 500,000. At the very least, sales of DDR and Guitar Hero III will be telling. My belief is that for Wii to get to over 70 million, 8 major 3rd parties need to have franchises that can sell 500k on Wii. So far it looks like Ubi Soft is there, and Sega is too (Sonic & The Secret Rings is at 260k in the Americas, 30k in Japan, and had comparable sales in Europe to the Americas I think). I imagine Activision will get there with GH and the various war games. Capcom may get there with Resident Evil or Zack & Wiki. Namco has a bunch of shots with Soul Calibur Legends, Opoona. Square-Enix has an excellent shot as well with Dragon Quest Swords & Final Fantasy: Crystal Chronicles having a rapidly growing base in Japan to work on. If all of those publishers get to 500k+, that would leave EA, Konami, Tecmo, and a host of others with incentive to jump in. With Rygar announced, I do think Tecmo has a shot, and EA is going to hit it with something- eventually - whether it ends up being Boogie, MySims, Madden or something else entirely. You have to wonder too if the bad press on Take Two and Manhunt II makes that game all but a shoe in for 500k...Since I do see 8 publishers having games sell 500k on Wii, and I do see the Wii-line of games doing well, I generally fall into the upper range of this category.
Group C assumes that the market Nintendo is chasing will love what Nintendo is doing and flock in droves. This is the very casual gamer and new market assumption. To me, Nintendo only gets here when 3rd parties have reliable money making franchises on Wii, and then decide to experiment in the blue ocean as Nintendo has. If the more creative 3rd parties like Ubisoft & Capcom can help Nintendo with this market, there is enormous possibility. Ultimately though, I just cant see Wii realistically getting above PS2 levels. As such, I never go much beyond the lower reaches of group c. Something like 8/10 of my scenarios for this generation have Wii sales between 60-100 million in worldwide sales. If all software does start selling well though in late 2007, I think you will see an avalanche of support and originality on Wii that will be hard for Sony & Microsoft to stop.
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