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Forums - Nintendo Discussion - Mario Movie Breaking Records; 5 Day Opening Weekend Set To Beat Frozen 2

CaptainExplosion said:
super_etecoon said:

It would be hard to come up with a marketing strategy before the idea, tone, energy of the movie has even been speculated on. There are many paths to many audiences to get them hyped about a given product, so I think that’s a bit of putting the cart before the horse. 

but the Nintendo Direct did wonders for the Mario movie. Chris Meledandri said he had never seen anything like it, and he is the head of a major studio. 

I wouldn’t underestimate the brand recognition of Zelda, or if its clout. Even non gamers know Zelda. It is arguably the most dignified of all the Nintendo IPs, so often doesn’t carry with it the same social stigma that many of Nintendo’s IPs come with. 

I wouldn’t and couldn’t make any predictions about the box office potential of a Zelda movie personally. Just look at the Batman franchise and see how many times it has failed versus succeeded. The execution of the work is more important than anything else and that starts with a great studio, a great director, great casting, and perfect tone. For every Batman Dark Knight there is a Batman and Robin. 

True, but they can still have marketing without giving away the plot or contrasting the tone, right? Like maybe posters of a sword with the legendary quote "It's dangerous to go alone, take this.", or something fun like have Rupees hidden in public?

Low hanging fruit like that is easy for Nintendo brands because of the inherent iconography within the games. That kind of viral marketing would play very well, no doubt. I was just responding to the idea that we would need to have to speculate the right marketing strategy right now before we even have a project to market. Zelda has many different tones, looks, and styles so the marketing would have to be reflective of that. 

I still believe, though, that Nintendo will stay closer to the houses of Mario and Kong before they head to Hyrule, Zebes, or Lylat. I personally wouldn’t expect a Zelda movie for 7-10 years, but I’d be happy to be wrong (if it were done as well as the Mario Movie). 



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super_etecoon said:
CaptainExplosion said:

True, but they can still have marketing without giving away the plot or contrasting the tone, right? Like maybe posters of a sword with the legendary quote "It's dangerous to go alone, take this.", or something fun like have Rupees hidden in public?

Low hanging fruit like that is easy for Nintendo brands because of the inherent iconography within the games. That kind of viral marketing would play very well, no doubt. I was just responding to the idea that we would need to have to speculate the right marketing strategy right now before we even have a project to market. Zelda has many different tones, looks, and styles so the marketing would have to be reflective of that. 

I still believe, though, that Nintendo will stay closer to the houses of Mario and Kong before they head to Hyrule, Zebes, or Lylat. I personally wouldn’t expect a Zelda movie for 7-10 years, but I’d be happy to be wrong (if it were done as well as the Mario Movie). 

Speaking of Kong, I think I came up with a great voice actor for King K. Rool. Chris Hemsworth. His accent and booming voice would be a great fit for the infamous king of the Kremlings. ^^



CaptainExplosion said:
Soundwave said:

Zelda as a movie will destroy 500 million IMO. It would have to be done very poorly to only do 500 million.

Still will need great marketing. What would be great marketing for the Zelda movie?

I mean what magical marketing did Mario have? They just marketed it through standard "Hollywood blockbuster" marketing channels. You can do a Superbowl trailer release for example, Nintendo already had Zelda in a Superbowl commercial for the Switch. 

The marketing is not what is going to take the movie to big box office, it's the love of the IP that a very sizable group of people have, and they will take their kids, friends, family members, etc. 

That's where you're going to see the enthusiasm come from. A Zelda movie just has to be a celebration of the games just like Mario has been and I think the box office will be huge. 

There's a void of fantasy film IPs as well with Harry Potter and LOTR vacant for the time being, Zelda has a good sized window to make some real hay. People are getting tired of superheroes to some degree, Nintendo's IP are going to clean up I think because they can slide right in and cover fantasy genres and become event movies as a result. 



CaptainExplosion said:
super_etecoon said:

Low hanging fruit like that is easy for Nintendo brands because of the inherent iconography within the games. That kind of viral marketing would play very well, no doubt. I was just responding to the idea that we would need to have to speculate the right marketing strategy right now before we even have a project to market. Zelda has many different tones, looks, and styles so the marketing would have to be reflective of that. 

I still believe, though, that Nintendo will stay closer to the houses of Mario and Kong before they head to Hyrule, Zebes, or Lylat. I personally wouldn’t expect a Zelda movie for 7-10 years, but I’d be happy to be wrong (if it were done as well as the Mario Movie). 

Speaking of Kong, I think I came up with a great voice actor for King K. Rool. Chris Hemsworth. His accent and booming voice would be a great fit for the infamous king of the Kremlings. ^^

I'm so used to the voice of King K. Rool from the DKC animated series but I thought all the voice cast was great in Mario Bros, so I'm open to anything! 





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super_etecoon said:
CaptainExplosion said:

True, but they can still have marketing without giving away the plot or contrasting the tone, right? Like maybe posters of a sword with the legendary quote "It's dangerous to go alone, take this.", or something fun like have Rupees hidden in public?

Low hanging fruit like that is easy for Nintendo brands because of the inherent iconography within the games. That kind of viral marketing would play very well, no doubt. I was just responding to the idea that we would need to have to speculate the right marketing strategy right now before we even have a project to market. Zelda has many different tones, looks, and styles so the marketing would have to be reflective of that. 

I still believe, though, that Nintendo will stay closer to the houses of Mario and Kong before they head to Hyrule, Zebes, or Lylat. I personally wouldn’t expect a Zelda movie for 7-10 years, but I’d be happy to be wrong (if it were done as well as the Mario Movie). 

I think Zelda could be sooner than that. 

For one there is already a lot of rumors spreading that Universal has just closed down their Poseidon's Adventure area in Florida and are going to re-theme it as a Zelda area (which is a tell tale sign that a movie is probably not far off). Those rumors had been out there for a while and guess what? Universal just after the Mario movie opened announced that Poseidon's Adventure is now closing permanently.

Secondly I think Mr. Miyamoto will see it as his responsibility now to get Zelda done correctly. He's almost 70 now, I don't think he wants to wait 10 years. He set the standard for Mario movies, and I think he sees it not only as a job but closer to a *duty* to Nintendo now to make sure that Zelda is done correctly too as it is in many ways Nintendo's "next big" internal IP after Mario. It's going to be his job to make sure that other Nintendo IP are successful movies. 



gtotheunit91 said:
CaptainExplosion said:

Speaking of Kong, I think I came up with a great voice actor for King K. Rool. Chris Hemsworth. His accent and booming voice would be a great fit for the infamous king of the Kremlings. ^^

I'm so used to the voice of King K. Rool from the DKC animated series but I thought all the voice cast was great in Mario Bros, so I'm open to anything! 

I figured Chris Hemsworth would be the best King K. Rool assuming they can't track down Benedict Campbell, the actor who played K. Rool in the cartoon with the same bombastic British energy.

Link_Nines.XBC said:

Well deserved. ^^

Soundwave said:
super_etecoon said:

Low hanging fruit like that is easy for Nintendo brands because of the inherent iconography within the games. That kind of viral marketing would play very well, no doubt. I was just responding to the idea that we would need to have to speculate the right marketing strategy right now before we even have a project to market. Zelda has many different tones, looks, and styles so the marketing would have to be reflective of that. 

I still believe, though, that Nintendo will stay closer to the houses of Mario and Kong before they head to Hyrule, Zebes, or Lylat. I personally wouldn’t expect a Zelda movie for 7-10 years, but I’d be happy to be wrong (if it were done as well as the Mario Movie). 

I think Zelda could be sooner than that. 

For one there is already a lot of rumors spreading that Universal has just closed down their Poseidon's Adventure area in Florida and are going to re-theme it as a Zelda area (which is a tell tale sign that a movie is probably not far off). Those rumors had been out there for a while and guess what? Universal just after the Mario movie opened announced that Poseidon's Adventure is now closing permanently.

Secondly I think Mr. Miyamoto will see it as his responsibility now to get Zelda done correctly. He's almost 70 now, I don't think he wants to wait 10 years. He set the standard for Mario movies, and I think he sees it not only as a job but closer to a *duty* to Nintendo now to make sure that Zelda is done correctly too as it is in many ways Nintendo's "next big" internal IP after Mario. It's going to be his job to make sure that other Nintendo IP are successful movies. 

True. He might as well make sure the movies are done right.



Unless they go the LOTR/Harry Potter route and make it a series of multiple films, each between 2 1/2 to 3 hours in length, covering an entire story arc, I still think Zelda would work better as a TV series than a movie.

There is A LOT of lore, world-building, story-telling, and characters to cover in Zelda. Especially in some of the later 3D games like Twilight Princess, Skyward Sword, Breath of the Wild, and Tears of the Kingdom. They can't condense a standard Zelda story down to a single 90-120 minute movie. They'd need a LOTR-length trilogy just for something like Ocarina of Time! First film - Prologue, 1st half/Child Link section; Second film - 2nd half/Adult Link section. Third film - Final battle w/ Ganondorf, epilogue establishing the Adult and Child timelines that'll lead to Wind Waker/DS games and Majora's Mask/Twilight Princess respectively.

If they did it as a TV series, then they would have more room and air time to work w/ by dedicating each part or chapter in a game to its own 45-60 minute episode. Using the Ocarina of Time example again. You could have Episode 1 - Prologue and Young Link intro, Deku Tree, and meeting Zelda. Episode 2 - Kakariko Village, Death Mountain, meeting the Gorons and Darunia. Episode 3 - Zora's Domain, Jabu Jabu's Belly, meeting the Zora and Ruto. Episode 4 - Sidequests, world-building, meeting Malon and Epona, and you end w/ Link being sealed in the Sacred Realm and Ganondorf claiming the Triforce and laying waste to Hyrule as the credits roll. Episode 4 - Link wakes as an adult, meets Sheik, returns to Kokiri Forest, completes the Spirit Temple. And every episode after that could be dedicated to that specific dungeon and part of the world so that each part of Hyrule gets its own episode. You get a Darunia/Goron episode. Then a Ruto/Zora episode. Then a Saria/Kokiri episode. Then a longer Nabooru/Gerudo episode which could also show Ganondorf's origin story. And so on. And this way, you take more of the focus and attention off Link (since I'd imagine Miyamoto and co. would still try to make him silent as much as possible and that would be SIGNIFICANTLY harder to pull off in a movie format) and put it more on Hyrule and the people living in it.

I'd love to see them do a movie obviously, but I think a TV series makes more sense for Zelda. 

But either way, I'd feel much more confident and comfortable if they did it animated as opposed to live-action.

Would a live-action Zelda movie make more money than an animated Zelda movie? Absolutely.

It would also be a lot easier to fuck up than an animated movie, especially w/ casting. First of all, how the Hell are you going to make Wind Waker or any of the Toon Link games live-action? Second of all, if you don't get it absolutely right on the money, it's going to alienate A LOT of hardcore Zelda fans, who are going to be the majority of the audience for this film. Even if Zelda is more popular than people give it credit for and we're underestimating it, it's still nowhere near the level of mainstream popularity as Mario or Pokemon. It's more geared towards dedicated gamers and nerd culture - People like us. We're the ones who are largely going to determine its box office performance. If the Mario movie's viewing audience ratio is a 50/50 tie between the mainstream casual audience and the dedicated gaming audience. It would be something like 70/30 - gamers, for Zelda.

And if it doesn't hit the mark or if it's a disappointment, gamers are gonna tear it to shreds. And that'll cripple a lot of its chances w/ the general, casual audience because they're not nearly as familiar or care as much about Zelda as they do Mario and go see it anyway. Even if they don't play the games like we do, they still know who Mario is, have fond memories of him from childhood, or will take their kids to see it because they know they enjoy it. That portion of the audience is going to be MUCH smaller for Zelda. So by and large, they have to make sure the film meets OUR standards, OUR expectations, and pass OUR viewing tests, if it's going to have a chance of catching on w/ the mainstream audience through word of mouth.

And I just think it's going to be much easier for them to do that in an animated format than a live-action one. It may not make as much money, but you know what?

AS LONG AS THEY GET IT RIGHT AND THE MOVIE IS GOOD OR EVEN GREAT...

It's going to make a fuck-ton of money anyway!!!

And I have A LOT more faith in an animated studio like DreamWorks to get an animated Zelda right than I would for just about any live-action studio to get a live-action Zelda right. The only one that I think would have a shot would be New Line Cinema if they got someone like Peter Jackson, or a director and team who loves and cares for Zelda as much as Jackson and his team did for LOTR to helm the project.

But other than that, I think animation is the way to go - TV or movie series.

Last edited by PAOerfulone - on 26 April 2023

Now that Nintendo has tasted that sweet, sweet box office $$$$ ... no way do they go TV for Zelda I don't think.

They know they could make big money off a theatrical film, I think as much as some people may bemoan they are totally looking at the Marvel Cinematic Universe model where they build up to a Smash Bros. movie.

Frankly movie theaters and the theater industry need Nintendo too, you can only rely on superhero movies so much, theater chains desperately needed something beyond just that to come along and boost revenues, and voila along comes Mario. 



super_etecoon said:
CaptainExplosion said:

Still will need great marketing. What would be great marketing for the Zelda movie?

It would be hard to come up with a marketing strategy before the idea, tone, energy of the movie has even been speculated on. There are many paths to many audiences to get them hyped about a given product, so I think that’s a bit of putting the cart before the horse. 

but the Nintendo Direct did wonders for the Mario movie. Chris Meledandri said he had never seen anything like it, and he is the head of a major studio. 

I wouldn’t underestimate the brand recognition of Zelda, or if its clout. Even non gamers know Zelda. It is arguably the most dignified of all the Nintendo IPs, so often doesn’t carry with it the same social stigma that many of Nintendo’s IPs come with. 

I wouldn’t and couldn’t make any predictions about the box office potential of a Zelda movie personally. Just look at the Batman franchise and see how many times it has failed versus succeeded. The execution of the work is more important than anything else and that starts with a great studio, a great director, great casting, and perfect tone. For every Batman Dark Knight there is a Batman and Robin. 

Exclusive Switch 2 movie console (maybe a gold one like they done with Wii for the queen lol) as prizes 1 for each country. Entry is every movie ticket you buy lol. That will get a few through the door.