CaptainExplosion said:
super_etecoon said:
It would be hard to come up with a marketing strategy before the idea, tone, energy of the movie has even been speculated on. There are many paths to many audiences to get them hyped about a given product, so I think that’s a bit of putting the cart before the horse.
but the Nintendo Direct did wonders for the Mario movie. Chris Meledandri said he had never seen anything like it, and he is the head of a major studio.
I wouldn’t underestimate the brand recognition of Zelda, or if its clout. Even non gamers know Zelda. It is arguably the most dignified of all the Nintendo IPs, so often doesn’t carry with it the same social stigma that many of Nintendo’s IPs come with.
I wouldn’t and couldn’t make any predictions about the box office potential of a Zelda movie personally. Just look at the Batman franchise and see how many times it has failed versus succeeded. The execution of the work is more important than anything else and that starts with a great studio, a great director, great casting, and perfect tone. For every Batman Dark Knight there is a Batman and Robin. |
True, but they can still have marketing without giving away the plot or contrasting the tone, right? Like maybe posters of a sword with the legendary quote "It's dangerous to go alone, take this.", or something fun like have Rupees hidden in public? |
Low hanging fruit like that is easy for Nintendo brands because of the inherent iconography within the games. That kind of viral marketing would play very well, no doubt. I was just responding to the idea that we would need to have to speculate the right marketing strategy right now before we even have a project to market. Zelda has many different tones, looks, and styles so the marketing would have to be reflective of that.
I still believe, though, that Nintendo will stay closer to the houses of Mario and Kong before they head to Hyrule, Zebes, or Lylat. I personally wouldn’t expect a Zelda movie for 7-10 years, but I’d be happy to be wrong (if it were done as well as the Mario Movie).
