Fight-the-Streets said:
It is interesting to note that Valve said they were surprised that the most expensive variant of the Steam Deck is the one that's selling best. They expected that the cheapest variant would sell best. I expected the same (not sure if in the meantime it's still the most expensive variant that's selling best). In any case, it shows that we live in an age where people like premium products and they are willing to pay high prices for them. Sure, Steam Deck is a handheld/hybrid PC, so the PC-folks were always conditioned to pay a lot for their hobby. But as the average age of Nintendo players raised significantly in this generation I think there are a lot of people who would buy a Switch Pro for a premium price, many of them double-dippers who already own a Switch. |
I think it’s possible that Nintendo’s internal data shows that people are willing to buy the more expensive models. The Switch OLED ($350) is selling better than the Switch Lite ($250) at this time, I believe. Whether Nintendo can hit that sweet spot for the successor remains to be seen.
Remember, before the OG Switch launched, the previous president, Kimishima, mentioned that the Switch would not sell at a loss. And back then, people were mixed on the Switch’s launch price of $300, in a market where there was already PS4 Slim and Xbox One S at cheaper price points and more powerful than the Switch at the time. Even the OG PS4 was selling below $300 during the holidays if my memory recalls.
Im not sure what the successor (based on the rumors/leaks) can be priced at that’s considered acceptable to the market. Not to mention, would Nintendo now be ok with a little more risk in terms of losing money on the console initially under Furukawa? It’ll be interesting to see.