Hardware and Software are linked, saturation argument doesn't take into account the absence of competition in terms of where hit software is hitting. Right now 2022 is looking like the Software peak for the Switch.
Splatoon 3 I'm betting will surpass 4 million physical sales in just 2022, I think it's one of the biggest guns the Switch has up its sleave
YEAR ONE PHYSICAL SALES
TOTAL SALES / LTD TOTAL HARDWARE / ATTACH RATE
Splatoon - 1.064.897 / 2.999.282 / 35.5%
Splatoon 2 - 1.752.096 / 3.407.158 / 51.4%
As we see the launch years of Splatoon on the Wii U and Switch weren't special in terms of software numbers but the attach rate is insane. Especially as we consider that at least 15% of those sales on Wii U were actually digital and over 20% of Splatoon 2. Now with a 23 million user-base Splatoon 3 is the first time the launch sales would be in the region of 5 million with digital due to vouchers. It's potentially the only title to be able to compete with New Horizon in Japan and we know what type of impact that had on last year's demand for the Switch. Like New Horizon it will also benefit by future updates that should continue for at least two years, so become a 10 million title is certainly possible based on reception in Japan.
I honestly believe that the franchise continues to be underestimated as a hardware mover. It helped the Wii U of all things see growth in 2015, while it was a key game for the run away success of the Switch in Japan with over 50% of year-one buyers also purchasing Splatoon 2. The launch I think will be over 2 million physical and the biggest hardware week since the launch of New Horizon when Switch managed 392K
The marketing hasn't even kicked in, but when it does it will be everywhere in Japan. Global Testfires will be key and this will be the real challenge for Nintendo, they have never had to deal with a launch of some many concurrent users World Wide. Otherwise in terms of gameplay I'm pretty confident with the quality, so far for Splatoon & Splatoon 2 are by far the most innovative things that have happened to the genre in over 20-30 years. The team behind it has had five years to bring new ideas to the fold both in terms of PvP, PvE and Single Player.
The stars are aligning for Splatoon 3 launch to be a major milestone for the Nintendo. Right now the reveal is the most viewed direct/e3 trailer on NintendoJp's channel this year and the #5 most viewed direct/e3 trailer of all time with over 5.6 million views in less than an year. The SplatoonJP twitter account is the #3rd most followed Nintendo account in Japan. The game is going to be huge hit