Considering how many diehard fans CD Projekt has that are continuing to support them during this controversy, I doubt that. Their image still has alot going for them:
- One of the few developers/publishers that supports DRM free gaming, with their own Steam competitor GOG
- One of the few developers who still puts goodies into a standard edition game case (things like posters, guide books, and even their soundtracks, which most developers charge separately for)
- Strongly against singleplayer microtransactions and things like console exclusive DLC or preorder bonus DLC, instead releasing all of the smaller DLC's they design for their games for free
- Planning to release their upcoming Cyberpunk multiplayer game for free to everybody who buys Cyberpunk singleplayer, something most other publishers these days would charge separately for, considering Cyberpunk's multiplayer has multi-million seller capability and could make alot of money to keep the investors happy
Have they made mistakes? For damn sure. Will it take time for them to recover? You better believe it. Will they eventually fully recover? I think so, as long as the investors don't wrest control from the current board of directors which contains several actual game developers. If CD Projekt ends up getting ran by nothing but suits who care about maximizing profit at the cost of all else (current board made the mistake of trying to please money hungry investors), all of the things that make their image better than other developers/publishers will be gone, and they will just be another money hungry developer like Rockstar and money hungry publisher like EA and Activision. The current board needs to maintain control and do some soul searching and get back to their roots that made them the greatest developer and publisher on the planet, instead of trying to please investors who want nothing more than small budgets and microtransactions for huge profit margins, which would ruin CD Projekt in the eyes of gamers.
Still defending the board? They are nothing but suits who care about maximizing profit at the cost of all else. They decided to go public in the first place to rake in the dough. They decided to go back on their no crunch promises. They decided to cash in on the pre-orders at the cost of all else. "made the mistake of trying to please money hungy investors" They went public 10 years ago, and now they made the mistake of trying to please investors...
The current board needs to retire, that's the only honorable thing to do at this point. They showed they're not up to the job, refused to listen to their teams and only chased the $ sign.
Besides, adding multiplayer to a single player RPG or what was supposed to be an RPG, single player looter shooter, that's so GAAS. Which games charge separately for multiplayer btw? I can't think of any, but don't play any either.
Anyway the only thing they stated about multiplayer was:
“As far as the monetisation of multiplayer for Cyberpunk is concerned, we believe right now it’s definitely too early to share any details on that or give guidance; the project is in a relatively early stage. We keep experimenting – that’s our first multiplayer game. We check various options and possibilities, and it’s definitely not the time to point you to a specific direction on that. Of course you can expect that we won’t change our general policy towards ‘deals with gamers’ so I expect wise monetisation and – always – value for money.”
They don't know yet.
Suffice it to say that I know somebody who knows some of the members of the board. They are nice guys, I'd say Marcin, one of the 2 co-CEO's, is one of the nicest, most down to earth gaming CEO's in the business. Mistakes were made by the them for sure, starting with going public and then with letting their original pro-consumer image slip in favor of keeping their investors happy. Make no mistake, the investors are the root cause of CD Projekt's issues, every mistake the board made was done in a vane attempt to satisfy investors who had ridiculously high expectations for Cyberpunk, they were doomed from the start. They announced the game too early to satisfy investors, decided to support current gen hardware in order to satisfy investors who would not have been ok with a next-gen only small install base release, even though they knew that PS4/XB1 already held back Witcher 3 and would cause even more issues on Cyberpunk. Crunch was done to satisfy investors who wanted the game out early and were tired of the delays, as well as to satisfy gamers who were hungry for the game after multiple delays and an announce that was way too early. Lots of mistakes were made, they dug their own grave. It's just about the biggest shame in the whole gaming industry at the moment, from the best studio (imo) to mid-tier at best.
But I do believe that the board can turn the ship around if they examine their own mistakes, do some soul searching, and go back to their roots as the most consumer friendly game developer. The worst thing that could happen imo is if the investors wrest control of CD Projekt from the board, replacing the current game developers who are on the board with a bunch of number cruncher suits who care about maximum profit at minimum budget. Then we will basically have just another EA; mictrotransactions, you betcha; games as a service, you better believe it; physical goodies in the game case, those cut into profit margin too much, got to go; singleplayer RPG's, rest in peace.
Last edited by shikamaru317 - on 29 December 2020