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Forums - Sales Discussion - The cloud streaming service Google Stadia launched in November 2019. How do you view its current chances for commercial success?


The cloud streaming service Google Stadia launched in November 2019. How do you view its current chances for commercial success?

Good 5 0.59%
It has potential 44 5.19%
Could go either way 48 5.66%
It's looking bleak now 299 35.26%
It's a non-starter 278 32.78%
Indifferent to the whole thing 174 20.52%

I feel I only ever hear about it when there's a controversy.

- Below promised performance
- Game releases delayed for Stadia
- Accidentally releasing a Demo of an unfinished game

I imagine it is performing below Google's expectations. But I hope it can do well, because the service in theory is something that there will be demand for. And if someone can do it right, it should be Google. You'd think.

And I think physical, digital and streaming are all important, so long as they are a choice.

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For me (I bought the Stadia founder edition) it was really just to try and see and I also expect Google to come up with some games only available on their platform, so I'm ready. Games are digital only and frankly I disagree with you that it was much of the controversy (I agree that is an issue overall for some people tho). Game ownership is no different at all than Play Station Network or Xbox digital games and I did / do not recall anything about that being an issue. Personally, I don't care obviously as I am buying all games on any platform digitally.

Now, the 2 main issues based on my experience at least:

- While it is expected to be lagging a bit or that the response time is not like a home console; it was just barely playable in some case. I have a very good internet connection and you could not really play multiplayer shooters on that thing. I own Final Fantasy 15 on Stadia and the experience was okay.

- The second issue (and main issue for me) is that unlike Xbox or Play Station or even the NVidia thing with Steam; you cannot use the local hardware at all to play the game, you are stuck online only with streaming. That's the big no no imo. I love the idea of being able to stream from everywhere if I do not have my console with me... But being stuck with only that way to play my game is not good.

This leads me to believe that maybe (big maybe) Google are going to do it the other way around, starting with a steaming service that sucks and then come up with a "local" console hardware allowing you to play your Stadia game locally if you want without the need to steam. I actually see this as the ONLY way to save that platform... If not, Stadia will die slowly cause there is not way there are going to get ride of that latency. 

Last edited by Imaginedvl - on 22 June 2020

It's still around?

I kid. I kid. I don't have any particular beef with Google (well, besides my usual objections to massive, nigh-monopolistic mega-corps). I use their search engine and YouTube all the time. But I do not like Stadia for what it represents: the death of ownership and the transformation of video games from a product to a service. It also represents the end of permanence, where any game could, for any reason and at a moment's notice, be eradicated from existence with the flick of a switch. I find all of this very worrisome, and I will never support such a distribution model.

I don't like digital downloads either because they also represent the death of ownership, but at least it has the benefit of having access to a local copy, something that streaming does not offer. Streaming is by its very nature transient and wholly dependent on continued support of another entity. It basically takes the worst aspects of always-online games and applies them to all games. If a game that is available for download gets delisted, you will likely retain your copy (though if you didn't get it while the getting was good, you ain't getting it), but if a game is delisted from a streaming service, well, that's it. It's gone, maybe even forever. And God help you if the service as a whole goes down or the company that owns it decides to end the service entirely.

I think most gamers are at least cognizant of streaming offering even less net benefit compared to downloads, not to mention many of them are already invested in established platforms and may be less willing to make the change unless most of the people they play with do so as well. Google's mishandling of Stadia probably doesn't help it.


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Very low chances of success, specially with PsNow and xCloud.


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Funny seeing so many people thinking they're savvy and discovering Google's evil ploy to undermine game ownership when game ownership is already dead right under their nose. They think they know what ownership means until they realize they never really had it.

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In my opinion the concept of cloud gaming is cool and could potentially become big if done right for several reasons:
-No downloads or updates(one of the biggest complaints this recent gen)
-Seamlessly jump into a game from any internet connected device
-Have the same console experience from anywhere with no graphical compromises
-Not needing to purchase expensive hardware

However, as someone who tried a Free Month of Stadia there's just really isn't anything attractive enough about the service to warrant playing your games on it or paying 10$ a month.

I tried playing Destiny 2 on my laptop & smartphone with Stadia. It was so laggy and unplayable on my laptop, but on my smartphone it actually ran quite smoothly for the most part & was more than playable and I'm not gonna lie seeing something as big & visually intensive as Destiny 2 on a smartphone was pretty amazing.

However I'm still reluctant to use Stadia for several reasons. For one thing is that while you could technically get Stadia for free now, you realize that there are far more hidden costs that just don't make it worth getting or using as your main platform. First to play your games in a competent way you're gonna need a controller, where a Stadia controller costs 70$, you could use other controller options like Xbox or PS controllers for Stadia or a mouse & keypad, but chances are if you have a PS/Xbox controller, you have a PS4/Xbox, consoles that have far more games with far better game deals with way more free games than Stadia, making Stadia essentially useless if you're a PS4/Xbox owner, which is the VAST MAJORITY of people in 2020 with combined sales of 160M. However, let's say a casual gamer who doesn't own a PS4/Xbox or PC & wants to get into gaming affordably, they're gonna need to pay 70$ for a Stadia controller, and if they want to play on the TV they're gonna need to pay another 35$ for a Chromecast Ultra, adding to 105$. 105$ is still cheaper compared to Xbox & PS, however Stadia games at this point tend to be far more expensive than the other consoles so eventually the costs will add up to the price of a PS4. Plus even just a 70$ controller for this Stadia service isn't even worth it at this point, you're paying 100$+ to play on a platform with an extremely small community that barely has any games and exclusive content that isn't even guaranteed to work depending on your internet connection. Imagine if Sony released a PS5 where a good portion of them don't even work properly, that's essentially Stadia rn. Plus some Stadia's main "advantages" such as little loading times will be completely void once next gen systems release with SSD's that'll almost eliminate long loading times all together. I wouldn't recommend getting this service either cause Google is known to drop their some of their products & services like hot turds when they see it's failing, like Google+, and all your games will disappear since you won't own them & developers could at anytime remove their games from Stadia like what they've been doing with NVIDIA Ge-force now.

Could Stadia comeback? IMO I honestly have little faith it could, I feel like XCloud will murder Stadia in whatever it has to offer and has far more value and Xbox has a more trustworthy name than Stadia, I don't see the mass market wanting to choose Stadia over PS/Xbox in the future. But if Stadia wants to comeback, it's obviously gonna need t completely iron out all lag issues some people may have, get FULL 3rd Party Support, get more exclusive content, & have a more competitive price point for consumers to be willing to try it out.

Just waiting for that.ment where it'll show up on Google's graveyard site. It's an inevitability.

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It hadnt launch im my country, never tested.
Yep, i kinda find the business model very strange. Id be more likely to invest on it if was like netflix or gamepass.
Ive considered paying the ubisoft pass monthly for getting access to their games and playing on stadia. This way would be like netflix or gamepass.
However, the library is very lackluster. It is the main problem of stadia. They should have partned with steam or epic games, idk...

I'd say it's too quick to call it dead. I think Google did it a huge disservice marketing the way they did. It obviously launched in a ****ing alpha stage (not even beta) and they expected people to pay for it like it was a finished and refined service. Stupid. They should have released it under the idea that it was an alpha, tested it, debugged it, then 6 months down the road, moved it into beta and grew excitement from those growing with it, capping off a year or so (depending on how it went) with a full release and treated it like a service people could jump into with VERY little buy in and as it became something with a base, then start introducing premium features at a cost. As it is, they've got their pants down, and no ones trust.

For me they are on the wait to closure and for me the best distribution model is physical mainly at second hand pricing.

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