I won't mince words: a second-weekend drop rate of nearly 50% is bad, considering that Birds of Prey's opening weekend was just $33 million domestically. (Had it opened to say over $100 million, a second-weekend drop of 48% would've been understandable and normal, but that wasn't exactly the case.) As I look over the demographic breakdown of this film's audience according to the exit polls, this movie's commercial problem has become apparent to me: younger women aren't watching it.
Younger women are the group that scores Birds of Prey the best and are obviously its main intended audience, and yet they compose only a minimal share of those who are going to the theater to see it. It's not that younger women watched it on opening weekend, were disappointed, and spread negative opinions on social media, it's that they haven't given it a chance in the first place. The legacy of Suicide Squad seems to loom larger over this sequel for them. And considering that the median age of any given film's viewing audience increases each successive week after its release, if women under 25 haven't hit the theater for this movie by now, they're not going to either. That's bad for the commercial fate of the picture because it means that Birds of Prey has no core audience, let alone a peripheral one.
In other words, yeah, Birds of Prey is a sequel to a movie people disliked, to which end few are willing to give it a chance, and those who are willing don't belong to the intended audience. It seems destined for a total domestic gross of less than $100 million, and thus to go down as a forgotten entry in the current DC movie "universe". It's too bad because DC Films clearly took a risk by making this film and I had fun with it anyway. *sighs* What can you do?
That is the point many of us "haters" point out. The company make a product to pander to a demographic that is vocal about the toxic of what the genre is, and when they go and do the product that group asked they just don't watch.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
Azzanation: "PS5 wouldn't sold out at launch without scalpers."