Birds of Prey - 82% RT, and good audience reception

[DonFerrari]

Eagle367 said:

Jaicee said:

Not sure. DC's marketing strategy here was based on their experience from marketing the Supergirl series. They found, through that experience, that a low-key approach to marketing based primarily on social media is the most effecting at drawing in a female target audience because they found that female fans prefer to do much of the marketing themselves, giving it more of a sense of community and of being participatory in nature, so they repeated that approach in their marketing of the Wonder Woman movie, to great success. It didn't surprise me, hence, that they tried to replicate that approach for Birds of Prey.

I will say this though, the commercials that they made were bland and didn't highlight the real humor and fun of the movie, as others here have pointed out. That could certainly have been a significant factor as well.

Yeah, marketing could have been a lot better. The only reason I knew this was coming out was that I am a super nerd and went to movie schedules to see when it releases.

I don't watch regular TV since ever, but even like that I saw a lot of ads for it on YT and FB, probably because I have a lot of friends who are feminists and were spreading the word.