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Forums - Sony Discussion - Why is Sony America Kind of taking over the rest of Sony?

The reason why America calls the big shots is because the headquarters of PlayStation have been moved from Japan to the USA about five years ago, so America is both responsible for America as well as the global PS business.

The reasons for the move to the USA are that most of Sony's major partners (EA, Activision etc.) are located in the USA and that PS has declined dramatically in Japan and will continue to do so, because any counter-measures would put the business in other parts of the world at risk. Additionally, the USA is the single-biggest console market in the world and can boast with both the highest tie ratios (games sold per console) as well as the biggest percentage of subscribers to online services. If you thought that Sony can afford to lose in the USA to Microsoft because Sony has a stronghold in Europe, think again. It's no coincidence that Sony gets closer to doing business like Microsoft with each passing year because the USA is the country that provides the most profits by a big margin.



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Sony has become more european than Japanese.
In saying that, Sony US is one of the largest markets in the world. Its where the money is.



mjk45 said:
EricHiggin said:

"Keep your friends close and your enemies closer"

The land of the rising sun has made 'landfall' on American soil...

This is a war. A console war. A war fought on many fronts.

https://www.decluttr.com/blog/2016/03/18/xbox-vs-playstation-xbox-one-ps4/

Your map looks a lot different than the ones on deculttr

The_Liquid_Laser said:
mjk45 said:

Your map looks a lot different than the ones on deculttr

Yeah, I noticed that too.  I think he pulled it from this site.
https://www.pcmag.com/news/mapping-state-by-state-tech-trends-top-us-gaming-platforms

It wasn't meant to be a perfect representation of who holds what 'ground' exactly. It's there to visually tie both console wars and real wars together. 

Console wars are obviously not exactly the same as a real war, but the thought process of making physical 'landfall' on enemy territory, setting up a 'stronghold' base of operations, and using that to 'take more ground', isn't all that different between them.

It's also why I used a map with Switch on it. PS influence in Japan is stagnating at best, even though they still own the true home console market there and are keeping MS at bay. Nin owns the hybrid and handheld market everywhere, with room to grow, so they have no reason to budge due to lack of competition. PS has plenty of reason to push hard into America, which will help to keep their main competition at bay even more so, while expanding PS influence where they can.



EricHiggin said:

It's also why I used a map with Switch on it. PS influence in Japan is stagnating at best, even though they still own the true home console market there and are keeping MS at bay. Nin owns the hybrid and handheld market everywhere, with room to grow, so they have no reason to budge due to lack of competition. PS has plenty of reason to push hard into America, which will help to keep their main competition at bay even more so, while expanding PS influence where they can.

They're just wondering why you shared a link unrelated to the map.



Alistair said:
The PS4 is the worse selling Sony home console ever, in Japan. It barely exists in Japan. Like Wii U levels (which did so badly I was the only person I know who bought one, twice as bad as the GC). And if you are doing business in Europe it still makes sense to run it from America as that is where the English is and all the people from different countries can get along (and immigrate missing people also, I know Chinese devs who'd rather get a green card thank you very much than continue in China, why not if you are very skilled).

The fact that PS4 is probably gonna do upwards of around 130 million sold is ESPECIALLY impressive considering that the PS4 won't even come close to selling 20+ million units like the PS2 did in Japan. That's just crazy.

Looks like the Japanese gonna miss out on FFVIIR. Their loss.



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Who was in charge when PS3 happened? Maybe that's when they felt US should take the wheel.



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Mr Puggsly said:
Who was in charge when PS3 happened? Maybe that's when they felt US should take the wheel.

Who was in charge when PS1 and PS2 happened?



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Zoombael said:

Mr Puggsly said:
Who was in charge when PS3 happened? Maybe that's when they felt US should take the wheel.

Who was in charge when PS1 and PS2 happened?

I would assume Japan. Japanese studios were also much more relevant at that time. The market really changed late in the 6th gen.

But sometimes things go the other way to some degree. Remember when it felt like Sega cared about the west?



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the-pi-guy said:
EricHiggin said:

It's also why I used a map with Switch on it. PS influence in Japan is stagnating at best, even though they still own the true home console market there and are keeping MS at bay. Nin owns the hybrid and handheld market everywhere, with room to grow, so they have no reason to budge due to lack of competition. PS has plenty of reason to push hard into America, which will help to keep their main competition at bay even more so, while expanding PS influence where they can.

They're just wondering why you shared a link unrelated to the map.

They pointed out the visually represented map and the maps within the link don't match. Which they don't. Both maps aren't covering the exact same thing, and the linked maps are out of date. The linked maps only cover PS and MS, and since the thread is about PS and why they are being lead by the American division, comparing PS to XB, who's home territory is America and is PS main competition, seemed to make the most sense based on my explanation.

Having the map with Switch was helpful in a few ways though as I've already mentioned, showing America is key when it comes to console sales. PS focusing on America to the point they are running the show from there, just makes sense based on their situation and the market, now and in the future.



Azzanation said:
Sony has become more european than Japanese.
In saying that, Sony US is one of the largest markets in the world. Its where the money is.

It seems to me that Sony is becoming more American than anything else.

As for the US being the largest market in the world, kind of true, but on the other hand by that logic all companies across the world should have their headquarters in the US which is not the case.

My point is you can do business in the US but still be in charge of your company in your country of origin.

Now it may be that national interests do not count much for private companies. Sony is a private company and thus they may give power of decision to whoever they want. But power being the drug on which humans are the most hooked on, I'm simply surprised that those Japanese big bosses are ok with lowering their pants in favor of American bosses that at the end of the day are nothing more than their employees. My point here is that I may be the most efficient employee of my company and bring in the biggest business of all employees to my company, my boss will be happy with me but I can't imagine my boss saying that I have all the powers and that I get to decide everything and that he (my boss) will do as I say.

Anyway, thanks folks for your different opinions (exception made of one post that ignorantly presumes to know what research I have made or not made on this topic and on top of this, is incapable of adding their own opinion in their reply, not that I expect such person to have a relevant one)