Gballzack said: If Nintendo wants to shake their kiddy crap image they're going to have to take risks! Jack Thompson would attack the Bible Game so it doesn't really matter who envokes his wrath, its not like his say has ever mattered two shits to the video game industry. This is the kind of controversy Nintendo needs. |
Nintendo's "kiddie" image really doesn't matter in the markets Nintendo is expanding into so, as a publisher, Nintendo reall doesn't care about it; teenage girls, women and older (40+) gamers are far less likely to be afraid to play a game because it isn't violent or is brightly coloured.
Insecure males (primarily between the ages of 12 and 21) are the ones who are most likely to be influenced by Nintendo's current image. The problem is that this demographic is also the group who is being targeted the most by everyone else so even if Nintendo produced 12 "Mature" games a year it is unlikely that they would caputre a large portion of it; in terms of the Blue Ocean strategy this represents the red water. Nintendo is happy to let developers on their platform target this group but they won't focus on this themself.
Essentially, a way to think about it is this ... Nintendo would rather spend $100,000 making Brain Training and sell 10,000,000 then to spend $20,000,000+ making a game like Killzone 2 in the hopes of selling 1,000,000 copies of it. Certainly, Nintendo will continue to make the Mario, Zelda, Metroid and other conventional games as long as there is a healthy return on investment from them, but don't expect them to get into a arms race to produce the most contraversial games in an attempt to take sales away from GTA or Manhunt.